• Ventured into entrepreneurship, consulting organisations on digital business strategies.• Providing solutions to leadership team on end-to-end online strategies & overall marketing, including business models, digitization, product development (website + mobile app), social media, search, display, performance marketing, branding & communication, PR, analytics, eCommerce, business alliances and MarTech.• Managing internal & external stakeholders including decision makers, marketing teams, media agencies, publishers & technology vendors.• Few clients consulted: Bajaj Finance Ltd (Auto Finance), Armacell India, Punch PowerTrain, Nandan GSE, Woloo, Perfume Carnival.

A part of the ‘SRP Electronica Group’, Electronica Finance Limited is an NBFC engaged in providing financial assistance /loans to Micro, Small and Medium Enterprises in India since 1990. • Spear-Headed eCommerce & overall marketing (Online + Offline) for the NBFC, handling online product development, brand management, product launch, corporate communication, customer acquisition, corporate events, strategic alliances & partnerships, channels management & customer loyalty. • Managed post sales customer service activities for customer retention, up-sell & cross-sell. • Conceptualized & developed B2B eCommerce market place for ‘Machines Portal’ business.• Contributed towards the company’s Digital Transformation process, involving analysis & recommendation of appropriate technology solutions.

TimesofMoney (erstwhile Times Group Company)TimesofMoney provides different services to the NRIs globally via the online medium and is India’s leading digital payment service provider. Services include retail cross-border remittances & value-added expatriate services, e-commerce solutions, online payment gateway services & institutional remittance solutions - all catering to consumers & businesses in the rapidly growing digital world.• P&L onus for online NRI Services business; involving eCommerce, Ad sales & Real Estate services.• Built product capabilities to enhance business avenues; via website & mobile app development.• Developed & executed online marketing plans for existing services from global perspective.• Built & managed strategic alliances & partnerships with potential domestic/international partners/merchants. • Facilitated strategic tie-ups to enhance consumer programs for other businesses within the group.

Integrid Media Private Limited specialized in providing 360 degree integrated media solutions to its advertisers from varied verticals. • P&L onus - Built the ‘Digital Marketing Solutions’ division from scratch into a profitable digital agency unit. • Designed, developed & managed online products pertaining to Education portal & Ad Network business. • Developed regional & global strategic partnerships pertaining to Digital Marketing Solutions & Ad Network business.• Generated business through direct clients and media agencies & executed online campaigns for optimum ROI; using display, search, ad networks, social media, emailers, mobile, analytics and other online channels & tools.• Managed technology integration by developing in-house IT s/w applications for enhanced productivity and campaign Tracking.

Techpacific India Ltd. (Now a part of Ingram Micro), a FORTUNE 500 company, is a leader & innovator in technology and supply chain services.• Managed sales of all addressable IT products to major corporate houses via leading channel partners. • Managed OEM relationships & forecasted sales projections to facilitate stock planning.

B V Links, a Management & IT Consulting firm provides services in the areas of S/W development, marketing of customized / proprietary products, IT contracting and Project management to its clients globally.• Developed software applications using different technologies & handled marketing of customized s/w solutions.• Serviced international clients pertaining to IT recruitment business.• Interned at Microsoft India, developing applications on .Net platform.