Dhiraj Luthra Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

● Managing marketing from conceptualizing key communication to planning and executing media plans for key shows and movie launches for Sony LIV (OTT) viz. Scam 2003, MasterChef India, and many Hollywood releases.● Aligning multiple internal and external stakeholders viz. agencies, performance marketing, sales, programming, production etc. Planning and managing paid media campaigns on ATL, BTL and multiple other media. Responsible for growing downloads and subscriptions of the Sony LIV app.● Brand support for all web, SEM, database marketing, email, and display advertising campaigns. Managing SEO for all key launches.● Achieved 100% target subscription for 70% of shows worked on. Responsible for highest subscription growth through alternate acquisition channels such as quick commerce, utility providers, mobile handset providers etc.● Achieved 400% growth of subscription through English content and 150% growth of subscription through GEC content

Mumbai, Maharashtra, India

• Managing brand and digital marketing for all consumer facing product & marketing collaterals for loans and cards business. Managing digital assets viz. website, in-app promotion, emailers. Liaise with SEO/SEM team for effective launch of marketing assets.• Conceptualizing brand identity and product promise, crafting campaign communication, and executing delivery to consumers through multiple owned and paid media. Worked towards enhancing the brand perception and presence of HDFC Bank• Managed the Summer Treats 2022 campaign for HDFC Bank with communication presence spanning branches, digital media, events & activations, dedicated microsite etc. Ideated and executed a year-end report personalized campaign for select HDFC Bank customers.

Mumbai, Maharashtra, India

• Developing overall marketing plans and campaigns for the Premium Network cluster of Discovery Linear Business - Discovery, Animal Planet & Eurosport and big-ticket shows for the Passion+ vertical of discovery+• Developing brand communication targeted to consumer & trade• Responsible for end to end management and execution of marketing activities including project management, media planning, marketing communications, trade marketing, and digital strategy• Liaising with various internal departments such as Creative, Programming, Media Planning• Executed award-winning campaigns and marketing assets for Discovery, Animal Planet, TLC, and Discovery Kids

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Mumbai, India

• Completed a primary research study to understand the pain points and behavior of the premium luggage segment consumer• Identified key need-gaps based on the research and made recommendations for new features and additions to the smart bag variant• Visited most premium luggage stores in the Mumbai market to understand and develop visual merchandising techniques for VIP lounges

-Content production for social media clients-Live event marketing

Pgdm(C), Marketing And Communication

Activities and Societies: TEDxMICA

Bachelor Of Mass Media, Advertising