Product strategy & development consulting working with startups and small businesses to design, build and scale digital products.

Techcombank is one of the largest banks in Vietnam with > $1b annual profit. The bank's vision is to address financial needs of small / micro family owned businesses using the digital channel. I lead the planning, execution and commercialization of end to end digital solutions for the small & micro business portfolioBig Picture: Vietnam is forecasted to be the fastest growing economy in SE Asia at 8-9% pa. Small businesses represent 95% of all enterprises and 50% of employment. However, almost 70% lack access to finance due to lack of collateral and high cost of distribution. Data and digital distribution will be the biggest trend shaping SME banking in Vietnam in the next 5-10 years.

Guaranteed Rate is one of the largest US mortgage lenders with $60B+ annual volume. At Guaranteed Rate, I led the team building a frictionless digital mortgage experience for home buyers.

Neatii is an online platform for residential cleaning services geared towards luxury apartment buildings. Using an innovative approach leveraging customer demand pooled within hyper-local areas, Neatii delivers a cost-effective and convenient solution for cleaning client homes, multiple times per week.- Grew the company to 40 apartment buildings and onboarded 100+ cleaners- Created a unique delivery playbook modeled on high-end hotel housekeeping operations. Hired a housekeeping director from a top Chicago hotel chain to help formalize the cleaning protocol for each housekeeping visit- Created a high-touch personalized service delivery experience for clients. Nearly 50% of new clients came from referrals from existing clients.- Partnered with property managers to offer the service as an amenity to residents. The property managers are highly trusted by residents, so partnering with them helped get easier access for cleaners and more marketing opportunities during building events.- Partnered with real estate development firms as a preferred vendor partner for all their Chicago properties. This helped the business scale faster to multiple buildings relatively quickly.- Managed various aspects of hiring, sales, design, development and customer service.

InContext Solutions is a high growth, Intel backed company ($40m+ funding) providing innovative research & data visualization solutions for the packaged goods & retail industry. Its innovative technology and insights help uncover how promotions, packaging, pricing and product changes influence shopper decisions. It’s flagship software - ShopperMX is used across Fortune 500 CPG & retail companies in US, Europe & Asia• Led the development and launch of the company’s flagship product targeting CPG & Retail industries• Owned the overall product roadmap and vision for the product portfolio• Led strategic partnerships and integrations with leading retail/panel data, research sample and software providers• As a member of the InContext leadership team, participated in creating the strategic vision for the company• Mentored multiple teams of product managers, designers and analysts working on the product portfolio• Collaborated with marketing and commercial teams to determine go to market and pricing strategy• Supported the sales teams at client meetings, proposals and industry conferences• Collaborated with peers across sales, marketing, customer support, operations & technology to support a high-quality customer experience across all touch points

InContext Solutions has developed the most advanced online 3D technology to deliver insights to the biggest brands in the world. The goal is to help brands and retailers better understand customers at the point of sale, creating cost effective ways to test their marketing activities and increase retail sales. The InContext Virtual Store Simulation is an immersive, web-based, 3-D modeling system that creates a customized virtual environment to walk consumers through a virtual store as if they were actually shopping. This is the most realistic, dynamic and scalable shopping research platform on the market to help clients make high impact decisions about marketing their products where it matters most - at the point of sale. InContext was recently named the ninth fastest growing privately held technology company in the United States

Helped clients evaluate, define and implement their next generation online B2C platforms to increase customer engagement and product sales. Led development, QA, business analyst and UX teams to deliver award winning online customer experiences. Worked closely with technology partners to ensure seamless integration of technology solutions. Partnerships included technology platforms (e.g. IBM, Demandware etc.) and technology vendors across social collaboration, product recommendations, online search, advertising etc. Led teams, mentored people, provided feedback, conducted large workshops, presented to executives, traveled extensively, made mistakes, learnt lessons and became a better team member and leader.

Co-founded an online boutique delivering high quality and unique sleeves and cases for personal electronics using an innovative online user experience

.Net developer with programing experience across vb.net, c#, asp.net, javascript, sql, oracle.