Dhiraj Kumar Email & Phone Number

Bihar, India

Role :-: Manageing the required initial stage (Startup) requirements :-Target market identification, distribution network setup, manpower arrangement, infrastructure, stock as per requirement, vendor process, physical and mental involvement of ss/distributors.: Launch stage arrangements -. consumer/trade folders, merchandising materials, display, samples, ready stock etc.: Manageing execution - Sales and promotion activities, BTLs, schemes, permanent journey plan, sales tool kit, live reporting, display, daily sales report etc. : Manageing communication -HO coordination, guest visits, competitors activities, approvals, etc at State Level itself.

Mumbai, Maharashtra, India

Role:-: Managing the entire geography and team by - insuring adequate manpower, appointing/replacing channel partners, infrastructure, stock level, ss/distributors involvement in trade, finance, strategies execution etc to initiate quick results in sales, distribution and visibility of Z range products in order to generate desired revenue.Significant Accomplishments:: Restructured rural/urban distribution network.: Arranged adequate infrastructure and finance.: Rebuild result oriented sales team by utilising performance measure parameters.: Successfully relaunched entire Z range with wide distribution & huse visibility, step by step throughout region.Recorded 35% growth in coverage.: Executed sales promotion activities, merchandising as per management approved guidelines, displays, Btls for prompt off take.: Achieved 40%+ growth in turnover.

Bihar, Bihar, India

: Accountable for achievement of coverage and visibility objectives throughout region for targeted brands :-Chick, Nyle, Cavins, Bhima, Gardens, Ruchi and Indica while maintaining others.: Redistribution channel expansion with adequate infrastructure and finance.Significant Accomplishments:: Successfully handled mergers F&B and Personal Care, involving a gamut of activities including extra finance, infra, manpower, channel partners involvement, interoffice assignments, logistics etc.: Executed projects like channel strategy Merchandising & Sales Promotion with tight distribution grip.: Evaluated volume and value builders to existing brand strength and new brand contribution.: Integrated sales of Cavins, Cocoma, Nyle, Spinz, Chick, Indica, Gardens snax , Mixtures and Fairever.: Retained and nurtured channel trade through precise systematic working patterns, fair working while training and motivating team with full productivity harness.

Mumbai Metropolitan Region

: Responsible for bringing accelerated sales growth in Biscuits, Confectionary & Snax (Incl. Rusk).: Achieve volumes and revenues through channel sales, market penetration, breezing distribution gap, merchandising and team work.: Deliver revenue growth with required extra infrastructure finance and manpower.Significant Accomplishments:: Facilitated breakthrough implementation infra-unit adequacy parameters with additional distributors and finance with a tight distribution grip and cost control measures.: Initiated biweekly distribution channel setup in a specified area which was unique across FMCG Pan India.: Revamped distribution infrastructure for Confy and Snax based on time specific unit subsidies.: Recorded highest market share growths by 8% and volumes by 25% in Eclaires and other sub confy segment.: Launched 20/20, Happy, Hide n Seek, Milano, Softy, Londonderry & Chox bypassing past distribution figures.: Reviewed opportunity size, Self space, competition, channel structure and identified gaps for each product segment & executed market plans by setting up structured distribution network and merchandising. : Executed Botree software at channel partners level in coordination with IT and logistics. Arranged distributors training. It reduced turnaround time which saved lackhs for Organization.

Kalyan, Maharashtra, India

: Secondary sales generation and do merchandising activities to achieve targeted objectives for the region.: New outlet activation while maintaining existing outlets.Significant Accomplishments:: Added 40% new high volume outlets which just doubled the sale value of wheat flour.: Won cash award Rs 500 for 0% order cancellation in 2005 by TSI (Anand Thule).: Achieved 100% outlet coverage target.