The idea behind Irayo is to help small businesses that don’t have the resources to hire an agency for their SEO and content marketing needs. Irayo is an SEO and content marketing tool that takes the complexity out of the keywords search and content promotion process and makes it a really simple set of tasks to follow.

As the CTO of Niswey, I enable the direction setting and martech capability building of the team. Over the years we have built solid capabilities in various CMSs, marketing automation tools, and also develop custom solutions to solve sales and marketing challenges of Niswey and our clients.

- Worked as a senior developer on Drupal and Ruby on Rails- Handled the integration of Drupal to a media streaming server for Srijan’s video platform product- Developed internal websites for a big four consulting client- Worked as the project manager for Health Care at Home, detailing out solution based on discussions with the CIO.- Became proficient in Agile and Scrum methodologies

- At this software services company, I worked as a tech lead and was involved in architecting solutions for various clients. I worked with clients directly to understand their business problems and then worked out the solutions and enhancements for the team to code and build.- Developed a custom ERP solution for an Ireland based furniture manufacturer.- Worked on an e-gifting platform, e-Giftify, and on Facebook apps for various stakeholders such as merchants and customers.- Worked on multiple websites for a real estate client, with custom single sign-on, and headless Yii. The backend was developed on Yii, and the static front-end pages were on WordPress.- Worked on a platform that automated the updates related to court cases and trademarking conflict cases being delivered via email and SMS to subscribers.- Successfully developed the proof of concept for a scraping tool that pooled in data about export and import data for various countries, and delivered insights on commodities and raw materials, import-export trends, pricing, etc.

- I was the only back-end developer at this startup marketing agency. My work involved developing websites in WordPress, building Facebook apps and games for product launches, campaigns and to drive engagement. Among the key accounts, I worked on included Samsung, Lava, Micromax, NIIT University, and Maruti Suzuki.- I also built a social media listening tool called Dokito, which was primarily used for internal purposes. It enabled listening based on keywords and profiles, and also delivered analytics on them. This was built using the CodeIgniter framework.