Strategic leader responsible for shaping and executing the digital transformation roadmap of the organization including commerce, master data, technology and processes. This role involves developing and implementing a cohesive program plan, cross functional impact assessment, driving cultural change, and leveraging technology to revolutionize business processes, customer engagement, and competitive positioning.

With over 20+ years of experience working towards improving digital customer experience and improving business results, this opportunity is about bringing it all together...as it relates to business strategies, technology, data, people and processes.Key responsibilities include implementing E-commerce strategies, managing customer acquisition and retention as well as increasing market share across incontinence product lines and consumer segments. Responsibilities also include identifying new growth vehicles and strategies to meet sales and profit goals.

As a visionary and cross-functional digital leader, my role is focused on accelerating the business outcomes through following strategic initiatives:- Enabling 'outside-in' view of customer needs/expectations by mapping customer journeys to a path of minimum friction and maximum productivity- Orchestrating customer journeys at the appropriate inflection points by leveraging data driven tools like personalization, omni-channel engagement and predictive algorithms- Focus on creation and integration of key initiatives/applications (CX, Mobility, CRM, MDM, CDP, BI etc.) that not only empowers our own organization but also delivers significant value for our end customers.- Lead and deliver organizational change management that allows continuous adoption of new tools/processes and instills 'agile' values within the organization- Establish 'metrics driven decision making framework' that allows us to embrace OGST (Opportunities Goals Strategies Tactics) methodology

Responsible for driving/guiding China and Asia Pacific digital strategy. Global ownership for Web platform, Social integration and leveraging first party data for media optimization. Currently working on WeChat integration through DMPBrand development, web site traffic growth, web site UI and advertising revenue.Establishing eCRM best practicesEnd to end digital analytics scorecard.Leading efforts to improve Mobile usability and site speed (page loads)Manage offshore system integrator for web/mobile development and establish KPIs towards the success of relationship.

Part of Global Digital Marketing group. Responsible for driving digital marketing strategy in support of brand marketing leadership team. Areas of focus include digital strategies, content management , global implementation for regional requirements, on-page search engine optimization (SEO) elements, web analytics, social media strategies, and mobile solutions. Will work with North America, Asia, LATM and European markets in this role.

Part of Cognizant's Retail vertical focusing on E-Commerce solutions and delivery.

Working as Program Manager for Walgreens.com program. Responsiblities include strategic consulting, partnering with business to define new solutions, collaborate with architecture and E-Marketing teams, leading onshore - offshore teams, set up Agile processes, lead Scrum meetings etc.

STRATEGY LEADER – NOVUS E-COMMERCE IMPLEMENTATION (Jan 2009 to Aug 2009)Selected to establish relationship with a new client (Novus International) and to help launch their first E-Commerce initiative. Responsibilities include analyzing business requirements, researching industry specific e-commerce trends, leading strategy reviews with company executives and identifying a phased approach for e-commerce solution delivery. Notable Contributions:• Initiated a long term project to create an e-commerce processing platform to handle orders from different sources and to facilitate the creation of new offers that would all use a shared core to reduce development and testing time• Led strategy sessions with the client to draw a road map for e-commerce implementation with considerations for search engine optimization, e-tailing, analytics, online-offline marketing integration etc.Notable Solution & Results:• Launched new e-commerce enabled website in May 2009 with checkout process just 2 clicks away from home page (vs. 6 clicks on their old site).• Third party usability tests rated the new site drastically higher as compared to the old site.

Selected to lead and guide the delivery of the 1st global program within Procter & Gamble. Functional areas of responsibility span strategic business planning, team building and leadership, project and engagement management, business development and growth, margin and performance improvement, and customer / partner relationship management. Total P&L accountability for program valued in excess of $3 million. Build, lead and direct team global team of 150 throughout India, Romania and Brazil, and coordinate efforts of up to 15 partners. Notable Contributions:• Led a team of 10 onshore, 40 offshore and 12 P&G global partners in launching the 1st Pampers site in July 2008. Currently planning the customization and rollout of 55 websites globally in multiple languages by June 2009. • Integrated technology solutions from various partners including Microsoft (Maps, Photo/Video uploads), Interwoven (Content Management), iProspect (Search Engine Optimization) and Managed Operations (Savvis).• Established processes and principles for the global program management, including creating communication plans, RASCI diagrams, and processes to manage changes from global template to individual countries and vice versa.Notable Solution & Results:• Led global architecture strategy for new pampers.com website redesign program, including content management, personalization, SEO and DDA guidelines, Blogs, Forums, desktop widgets, and video/photo upload tools.Results: Drove the complete architectural redesign of pampers.com site to replace multiple disparate systems and associated costs, and introduce social networking to maintain competitive advantage.

Advanced and given full P&L accountability to guide the design and execution of strategies to expand brand identity of pampers products. Main liaison between global client teams, creative agencies, and technical partners to define overall scope, architecture and timelines for multiple, simultaneous projects. Managed risk, issue resolution and change management initiatives. Held complete accountability of team of 30 utilizing blended onshore/offshore delivery model.Notable Contributions:• Awarded Baby Care account based on consistent contributions to delivering effective solutions to client.• Facilitated the overall revenue growth within the account from $50K to $3 million within 3 years by expanding service offerings for development and support of 3 Web sites, Notable Solutions & Results:• Led all efforts to redesign pampers.com, luvs.com and kandoo.com sites to enhance personalization and usability.Results: Spearheaded the introduction of search engine optimization and content management solutions across all 3 sites, resulting in 20% additional traffic for pampers.com• Successfully integrated newsletter program with web site operations and led the redesign of overall architecture of program.Results: Strategies successfully integrated all aspects of Baby Care branding program while reducing operational costs by 4 folds.• Drove the design and delivery of P&G’s biggest loyalty program valued at $20 million and comprised of codes manufacturing, product packaging, in-store and on-line marketing and technical integration with vendors.Results: Partnered with ePrize, utilizing XML PRC protocol for real-time integration into vendor, allowing users to obtain points and earn free prizes in recognition of purchasing products.• Led team in launching babyjourneys.com pampers blogging application, including email and RSS strategyResults: Solution provided an effective means to increase awareness of company’s baby products and brand.