Built the competitive intelligence program from the ground up, leading to an increased win rate and MRR of 20%Developed and executed multiple go-to-market (GTM) roadmaps for new products and features, resulting in successful launches, increased customer satisfaction, and a 20% increase in sales.Created and delivered engaging and informative collateral (one-pagers, pitch decks, videos, onboarding guides, etc) to enhance sales teams’ performance and customers’ satisfaction with products or features.Collaborated with cross-functional teams of product managers, engineers, and designers to align product strategy and marketing execution, increasing user engagement and retention.

Spearheaded diverse client projects across Stack Overflow, LinkedIn, and others, forging strategic cross-functional partnerships and driving stakeholder alignment to exceed project objectives.Directed rapid-cycle projects to high standards, securing client renewals and catalyzing revenue growth through exceptional project management and delivery.Crafted and rolled out comprehensive GTM strategies for new product launches, ensuring cross-departmental collaboration for streamlined execution and enhanced market entry.Utilized Miro to visually map and refine product hierarchies and naming systems, designing an intuitive framework that significantly simplified the product portfolio's comprehension and enhanced interactions between customers and products.Performed in-depth market and competitive analyses, generating actionable insights for positioning strategies that distinctly differentiated client offerings. Produced and disseminated compelling sales materials (pitch decks, videos, guides), boosting sales team efficacy and enhancing product comprehension among target audiences.Leveraged in-depth customer interviews and analytics tools to devise a targeted messaging framework, which identified critical feature enhancements and increased customer retention by 15%.

Conducted detailed market research analysis, producing key trend reports that informed product roadmap strategy and identified lucrative B2B markets, driving substantial business growth.Crafted compelling value propositions and detailed buyer personas, directly boosting sales figures and customer retention rates through targeted marketing strategies.Developed an in-depth competitive matrix, enabling a strategic assessment of market rivals’ strengths and vulnerabilities, enhancing our positioning and market dominance.

Clinical Process Management is an easy-to-use platform that is compatible with existing EHR systems.Identified new use cases for the Shepard Health software in reducing diagnosis time for conditions such as Hepatitis C.Overhauled the website with compelling copy, a refreshed logo, and vibrant graphics, elevating user experience and surging web traffic by 25% within just two weeks.Crafted persuasive pitch decks, in-depth case studies, and authoritative white papers, significantly boosting client acquisition rates.Collaborated closely with the product team, leveraging customer feedback to refine product messaging and aligning more closely with user needs and expectations.

Medisas is an Enterprise SaaS clinical collaboration and communication platform used by hospitals like Children's Hospital of Orange County.|Pioneered the development of targeted product messaging and narratives tailored to key buyer personas, boosting qualified lead generation by 15%.Elevated lead generation by 40% through strategic prospecting, sending 500 emails and making 250 calls weekly to potential clients.Optimized campaign and lead management by orchestrating activities within Salesforce, enhancing operational efficiency and tracking.Collaborated with design and product teams to translate user research insights into compelling value propositions, fueling sales and bolstering engagement during feature launches.Fostered cross-functional partnerships with design and product teams, utilizing user research to craft value propositions that significantly increased sales and customer engagement.

TruBrain’s mission is to help people focus without feeling the coffee crash.|Pioneered TruBrain's inaugural YouTube AdWords campaign, successfully launching a new product and achieving over 8,000 views, significantly boosting online visibility.Engineered and deployed optimized landing pages for new coffee products, harmonizing with AdWords strategy to elevate conversion rates by 30%, showcasing effective digital marketing alignment.Orchestrated comprehensive automated email campaigns from inception to execution, enhancing view rates by 36% through meticulous testing, deployment, and analytics-driven refinements

Leading Provider of Behavioral Services for Autism Spectrum Disorder | Leveraged strong communication and empathy skills to coach and assess developmental progress in children, paralleling the ability to understand and engage diverse customer needs in product marketing. Demonstrated data-driven decision-making by documenting progress and training staff in case management and analysis, mirroring the analytical approach required for market research and product development strategies

Newly established Accident & Personal Injury Law Firm • Generated and adopted new ideas in order to develop an overall marketing strategy to aid business development and analysis that was used to compile and organized reports on marketing strategy.• Coordinated new marketing methods including direct mail, print ads, networking, and social media.• Identified and implemented search engines optimization strategies such as blogging, keywords, and social media.• Researched and identified all local influence centers, such as newspapers, to determine referral sources.