HighlightsProvide leadership to the overall commercial strategy & performance for the organisation in line with the business objectives.Full responsibility of P&L, revenue market share, top line across the business lines.Led cross-functional team with the objective of increasing customer lifetime value, ARPU and AMPU through optimized and timely below-the-line marketing actions.Significant growth in the data revenue earning customers, 4G customer base for continuous 4… Show more HighlightsProvide leadership to the overall commercial strategy & performance for the organisation in line with the business objectives.Full responsibility of P&L, revenue market share, top line across the business lines.Led cross-functional team with the objective of increasing customer lifetime value, ARPU and AMPU through optimized and timely below-the-line marketing actions.Significant growth in the data revenue earning customers, 4G customer base for continuous 4 quartersGo to market strategy of the products, developed a product launch group framework (PLG) with nominations cross functional vertical members with an objective to align, deliver best in class new product launches & customer experienceLeading the digitization journey for the organisation-launched Magey Plan (Make your own plan) & Ooredoo NextManaging a business portfolio of 90 MN $ for consumer & enterprise businessConceived & managed country’s first Digital BOT launch – “Ooredoo Next” with FB Messenger & ViberLaunch of first of its kind Digital Sales & Service Channel platform “Viya” across 186+ islandsIntroduced “Digital Hour” in Contact Centre with Chat Only option in driving Digital Care adoptionLed the migration of CVM, Digital Financial Services & launch of integrated E-commerce platformsIntroduced PCRF based “Contextual Digital Offers” –Social Media packs, Movies & Music packFirst time in the region partnership with “Amazon Prime Video” & Local content partnershipsDesigned and lead “Digital KYC platform” – For Customers Self-Registration & Partner registrationRollout of nationwide 4G+ coupled with an innovative Do It Yourself USIM seeding programAchievementsRMS growth of 2.1% in FY17 & 1.05 % in FY-18Revenue growth of 14% in 2017, 6% in FY18 Replication of the “ Digital Hour”, Magey plan in other international markets across Ooredoo#2 across Ooredoo group on digital maturity assessment by BAIN 100k+ App downloads & Monthly unique users of over 45k on MyOoredoo App Show less

HighlightsLaunched Happy Offers on the Omni channels which provided customers an opportunity to choose real time contextual offer for data, talk time recharge & international.Responsible for the expat segment for the post-paid from proposition & CVM perspective. (80 MN $)Launched a nationwide post-paid retention campaign & reduced the customer churn across segmentsDeveloped IBRO (Inflow-Base-Retention-Outflow) based customer base segmentation model to understand the revenue &… Show more HighlightsLaunched Happy Offers on the Omni channels which provided customers an opportunity to choose real time contextual offer for data, talk time recharge & international.Responsible for the expat segment for the post-paid from proposition & CVM perspective. (80 MN $)Launched a nationwide post-paid retention campaign & reduced the customer churn across segmentsDeveloped IBRO (Inflow-Base-Retention-Outflow) based customer base segmentation model to understand the revenue & customer trends with an objective to take preventive customer actions Carried qualitative & quantitative market research on customer communication, churn managementAchievementsIncreased campaign efficiencies from 50% to 75%, improved net take rate of data campaigns from 1.2% to 2%Delivered 1MN QR incremental revenue per month from the CVM initiativesUpgraded 6K customers on the smartphone, 24K customers migrated to post-paidRevamped customer communication across the channels & increased campaign net take rates by 0.2%Deployed IBRO based monthly reporting mechanism Show less

HighlightsResponsible for managing 400K post-paid base in the consumer & enterprise category, revenue of 240 Cr. Per annum (60 MN $)Planning & execution of customer acquisition strategy in the consumer & enterprise category.Base management programs-churn management, cross sell/upsell, pre to post activities.Launched enterprise solutions program viz, work force tracking, toll free solutions, audio conference.AchievementsGrew post-paid RMS from 35% to 38%, customer… Show more HighlightsResponsible for managing 400K post-paid base in the consumer & enterprise category, revenue of 240 Cr. Per annum (60 MN $)Planning & execution of customer acquisition strategy in the consumer & enterprise category.Base management programs-churn management, cross sell/upsell, pre to post activities.Launched enterprise solutions program viz, work force tracking, toll free solutions, audio conference.AchievementsGrew post-paid RMS from 35% to 38%, customer base growth by 22% on averageBagged the largest post-paid order from the government for 110K post-paid customersDelivered 20% growth in the customer’s base & 14% growth in the overall post-paid revenue Launched I Plan, a new proposition which offered customer to ‘Make their own plan’. Increased contribution of I Plan to 20% in the gross mix within 3 weeks of launchPlanning & execution of CVM program to upsell data packs through inbound & outbound channelsDelivered 6Cr incremental revenue through CVM activities Show less

HighlightsResponsible for driving gross add & net add targets across retail & modern trade channelsClosely worked with the sales team in planning, execution, settlement of the trade schemesLaunched acquisition health index to monitor acquisition quality across zones, retail level & take corrective actionsAchievementsIncreased acquisition health index from 28 to 32 which was within the Top 5 markets in IndiaCMS Growth of 3%Launched Retail Growth Program to… Show more HighlightsResponsible for driving gross add & net add targets across retail & modern trade channelsClosely worked with the sales team in planning, execution, settlement of the trade schemesLaunched acquisition health index to monitor acquisition quality across zones, retail level & take corrective actionsAchievementsIncreased acquisition health index from 28 to 32 which was within the Top 5 markets in IndiaCMS Growth of 3%Launched Retail Growth Program to increase outlets doing greater than 10 acquisition/month to increase quality of acquisition. Increased the contribution of outlets doing>10 from 7% to 17%Launched Low utilisation sites reduction program by increasing customer acquisition. Delivered 10% reduction in low utilisation sites in the upcountry markets by retail expansionLaunched a unique ‘Complete network & distribution outsource model’- wherein we took 1300 sites from Vodafone & outsourced the distribution to HLL. Worked end to end to roll out the ICR model & was responsible for customer acquisition. Grew the contribution of gross additions to 40% from ICR towns Show less

HighlightsLaunched fist every pay per second proposition which lead to increase in customer acquisition by 3XLaunched activity based program to win back zero usage customersStake holder & team management at the corporate & circle AchievementsIncreased the prepaid RMS by 3%.Achieved 15% win back from zero utilisation customers.Deliver KPI’s as per annual business plan on customer addition, ARPU, MOU/Subs, margins.

HighlightsConceptualize & execute the trade scheme for the flag ship program Score Kya Hai. Successfully planned & executed SKH 5, 6, 7 with an objective to increase the net base additions. A part of the program was dedicated to the quarterly Reward & Recognition for the top 100 retailersAchievementsIncreased large format outlets by 3500+Consecutive three trade schemes launch & settledCustomer base growth of 2.5 MN