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Vietnam

Ho Chi Minh City, Vietnam

Ho Chi Minh City, Vietnam

After T.M.G Group restructured in October 2022, I was promoted to the position of Digital Marketing Manager - responsible for the digital marketing activities of all the Group's Businesses including: FASHION RETAIL, EDUCATION (ENGLISH CENTER), UNIFORM (B2B).What I am most proud of working at TMG is having contributed to the company achieving record (all-time-high) profits, and an average e-commerce growth of over 56% for 3 consecutive years, despite being the most challenging period for the economy due to the impact of the pandemic (with nearly a 20% reduction in the number of our stores nationwide).

Ho Chi Minh City, Vietnam

As an assistant-to-CCO alongside my MAIN ROLE as BRAND MARKETING LEADER, my 7 key responsibilities were:1. Brand Strategy Development: Collaborate with senior management and cross-functional teams to define the brand's positioning, messaging, and long-term strategy. Analyze consumer insights and industry trends to identify growth opportunities.2. Marketing Campaign Planning and Execution: Develop comprehensive marketing plans, set campaign objectives, manage budgets, and oversee execution across various channels.3. Brand Identity and Visual Communication: Ensure consistent brand identity and create engaging visual content, including graphics, photography, videos, and brand assets.4. Digital Marketing and Social Media Management: Develop strategies to leverage social media, websites, blogs, and other online channels for brand awareness and customer acquisition.5. Partnership and Collaboration: Establish strategic partnerships with influencers, organizations, bankers, investors, and foreign model communities to enhance brand awareness, as well as to develop more Wholesale Partners (gain new local distributors for JOHN HENRY every year).6. Brand Performance Tracking and Analysis: Develop KPIs and analyze brand performance metrics, consumer insights, and market trends to refine marketing strategies.7. Team Leadership and Development: Lead and mentor a team of 5 creative individuals, fostering a collaborative and high-performance culture. Provide guidance and support to ensure alignment with brand objectives.

Ho Chi Minh City, Vietnam

I’m the first Marketing Manager in charge of two brands of the company: Mỹ Khang and VANTOPA- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door- Deploy successful marketing campaigns and own their implementation from ideation to execution- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis- Produce valuable and engaging content for our website and blog that attracts and converts our target groups- Build strategic relationships and partner with key industry players, agencies and vendors- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely- Oversee and approve marketing material, from website banners to hard copy brochures and case studies- Measure and report on the performance of marketing campaigns, gain insight and assess against goals- Analyze consumer behavior and adjust email and advertising campaigns accordingly

Ho Chi Minh

Vietnam

Starting out as a Digital Marketing Executive for GEOX (as knows as Giày Biết Thở) and FURLA Vietnam, I quickly completed the work assigned, and won the trust of the board of directors.After being promoted to the position of Digital Marketing Leader (July 2017), I have taken on a bigger, more challenging and inspiring workload:1. Plan - Execute - Monitor - Evalute - Report all of Digital Marketing activities/campaigns based on annual, quarterly & monthly Business Plans for International Premium Fashion Brands: GEOX, FURLA, FITFLOP (till 6/2019), NATIVE, SLEDGERS, MITCHELL&NESS, EASTPAK... and other Local Brand distributed by Golden Summer Fashion Co.,Ltd. - Promote seasonal fashion collections from Brands (Spring Summer - Prefall - Fall Winter - Cruise) - Strengthen brand awareness & postioning - BOOST SALE with monthly promotions and private sale events - Promote new Stores, new Brands.*The tools that we have mastered for this job: Website, Facebook Ads, Chatbot, SMS Ads, Instagram Ads, SEO & SEM, Google Adwords, Google Banner, Youtube Ads, Zalo Ads & PR Online Article.During these 3 years, I was also the owner (Webmaster/Developer & Master Admin) of all of this company's Communication Channels include 6 Websites & Social Media (over 10 FB Fanpage, Youtube, Instagram, Google Business Locations)2. Lead my team (of 3) to archieve the set KPIs3. Support Operation (OP) Dept & Visual Merchandising (VMD) Team of GEOX Vietnam in coordinating with Regional HQ (Hongkong) for: - Poster, Lightbox, OOH & In-Store Video renovation (for ~ 17 Stores each 6 months) - Store New Concept - Seasonal Holiday decoration (Xmas, Tet, End Of Season Sale) - In-store VM Tools - Translate the Seasonal Collection Training Documents and train the Sale Staff4. Establish and lead the 1st Ecommerce Project name GOSUMO.vn (July 2018 - June 2019) for Outlet & Flash Sale tactics...

Vietnam

I founded my very first Business with a classmate at the end of my second year of university. 2 guys with the ambition to build the a big cosmetic retail chain in Saigon. We have used the marketing knowledge we have learned in university, combined with the Facebook and Google advertising techniques to develope our Brand & Shops.- Facebook Marketing: I mastered the skills of running Ads as well as content creating by spending about 2 bil for 3 years.- Google Marketing: I mastered the skill of running Adwords, GDN & Youtube Ads by spending about 440 mil fro- Website Admin: developing, improving sercurity,upgradinguser experience and tracking user behavior. This work let meunderstand very well about the Online Buying Process ofVietNamese Internet Users- Information System Manager: using the basic ERP system (Maybanhang.net & Ebiz) to manage & control the database of Income, Inventory & CRM. This helped me gain the skill of data analysis at basic level. This system also let me do Customer Care & Remarketing very well.- Training Staff: I trained the first Copywriters and Telesale Girls This let me understand very well about their scope of work and help me a lot to coordinate with others freelancers later...- Branding: going through 2 times of re-branding & hundred of communication crisis in 3 years.

Vietnam

As an Internship of sales department, I often went out with salespeople to meet customers who want to open new Coffee Shops. After listening & collecting all of information about their need, ideas, and financial ability, I worked with the sale team to create proposals which include our products: Coffee Bean, Coffee Maker, Barista Tools, Training Programs… and our support: Posters, Lightbox, Print POSM… for their new coffee shop.I was also the graphic designer, who designed print ads and work with Printing Partners.