CREATIVE DIRECTORAward-winning creative team leader with unique strategic skills: Identifies motivation to purchase. Develops compelling creative that maximizes effectiveness of broadcast, print and online media campaigns.Key player in pitching and winning new business: Including Meguiar’s Car Care, Cunard QM2, Hilton Hotels, Public Storage, Alpo and Dole. Created one of Advertising Age's “Most Remembered Campaigns” :for Alpo entitled “Great Dogs”. Created the winning campaign for Acti-V, a nutritional candy for Nestlé international. Created the campaign that won and helped build Dole Fruit Bowls’ brand awareness and establish them as the leader in the category.VARIED SKILL SETSExperienced art direction. Concept and design. Supervising photo shoots for print and working hand in hand with directors on TV shoots. Brand growth and management, client relationships, automotive, food, retail, tourism & travel, recreation, kids, promotions, direct response, interactive, viral and social marketing, customer relations marketing, highly proficient in Adobe CS.Familiarity with Spanish language and culture dimensionalizes client base.Mexicana Airlines, Southern California Ford Dealers and La Reina foodsAn understanding of human nature and a personable approach encourage responsive communication with staff and clientsDELIVERS EXPECTATIONSGenerates innovative, creative thinking that can be implemented.Approaches tactical solutions to problems from a broad perspective.Creates solutions that support strategic objectives.Supports and helps develop initiatives of others on the teamOriented towards helping the organization’s growth.Consensus-driven team leader and contributor.Specialties: Creative concepts, Logo designer, Brochures, Web Banners, Television broadcast and print. Illustrator, Storyboards and shooting boards. Photoshop, Illustrator, Quark, In-Design. I'm also a Plein Air painter and member of the California Art Club