Director, Creative Services
80 Broad Street, New York, Ny
Creative services director overseeing creative development and branding of this major fabrics/textile company. Responsible for campaign launches and brand standards in-house for five+ brands in all advertising, marketing, sales support, and digital media initiatives, including traditional print, website design, and responsive email.• Hands on approach to graphic design as well as managing creative team. • Lead results driven UX/UI concept and creative design of email campaigns and e-commerce website.• Design and develop launch materials, including catalogs, direct mail, packaging, and advertising. • Manage in-house Digital Imaging Studio that produces quality and color accurate product photography used for e-commerce. • Concept and lead photo shoots, managing outside teams of photographers, stylists, location scouts and crew. • Source and develop relationships with printers and outside vendors, maintaining quality control.• Produce inspired support and educational materials for sales force.