An independent, Educational Technology Consulting firm improving organizational efficiency, productivity, sales, and marketing.In my current position, I returned to wHole Marketing Solutions and operate as an Interim COO and CMO for multiple domestic and international organizations (France, China, India and Costa Rica) in education, technology, and service start-ups. A wide breadth and diverse experience allows for sole practitioner or team leadership success, leveraging additional resources as needed with experience in K-12, Higher Ed, Bootcamps and Executive Education. Here I provide high-level strategy through interim CEO, CMO and COO roles. I partner with start-ups to $100MM organizations consulting for revenue growth and operational efficiency. In a few engagements, I slashed marketing spend by 40% without changing lead flow and created a strategy improving the quality of leads (based on contact rate) by 15% in six months. In another engagement, I escalated sales 5x while reducing marketing spend by 20% in 9 months at OpenClassrooms. I also implemented and improved utilization of CRM technology to introduce automation as a team improvement. Former clients include OpenClassrooms (Paris), The Ohio State University, Spartan Aviation, Annie Selke, Cintana Education, Arizona State University (China), Edcura Education, Monroe Capital, Accelerated Compliance and Training, ESM Digital, Bulletin of Atomic Scientists, XR Terra, Mindset Global.

For these five years, I transformed the enterprise, creating structure out of chaos and profit from declining revenue. I was responsible for a $15M budget, a $30M P&L, 75 remote employees, and the divisions of Marketing, Enrollment, Admissions, Registration and Student Services, IT, and Analytics. I was the first hire after a new growth initiative. I owned 100% of revenue and over 50% of expense decisions. I advanced from being a component of the business to an integral leader running the organization and ending tenure as a thriving COO. I imparted calm and enthusiasm after a downturn, rebuilding culture by developing a shared vision and growing the business. I also turned around declining enrollment in a year and infused four years of growth at +20% CAGR while expanding operating margins, increasing valuation 4x plus. In addition, I doubled enrollment from 2,300 to 5,000 students while quadrupling EBITDA. I also expanded college enrollment, revenue over 2x, and operating margin over 4x. I launched the Ed.D. program and grew to 500+ students. I also eliminated 3rd party leads, developing a sustainable brand and expanding digital marketing programs smartly, skyrocketing enrollment productivity from 12 to 34 enrollments per admissions rep per term and dropping cost per acquisition 5-7%. In another effort, I updated and advanced technology, including cloud migration and CRM implementation. I also implemented MS Dynamics, Hootsuite, a mobile app and Salesforce Marketing Cloud while expanding feature sets in InContact softphone and Campus Nexus platform, increasing team member efficiency, resulting in higher conversion rates across the board. Notably, I launched multiple improvements and iterations of website and online applications. Last but not least, I researched and partnered with Climb Credit, developing an extremely affordable private student loan program, lifting enrollment 20% in a year with very limited risk to the balance sheet of the college.

At Leapfrog, I led the agency’s effort to expand revenues into education and auto industry verticals, working with contacts at Ford Direct, DeVry, Kia, Auto Nation, and CEC.

Built team and delivered new strategic initiatives and branding for two brands of a private, for-profit education organizations while managing a $10MM budget for lead generation activities including television, radio, SEM, website, social media, outdoor, transit and public relations.Accomplishments:Brand Strategy - Helped grow revenue for organization from $60MM to a projected $150MM in 2010. Designed research and developed “One Change” and “Ahead of the Curve” branding for American Career College and West Coast University, respectively. Directed the creation of all new customer facing material including television, internet, outdoor, collateral and promotions.Lead Generation - Increased lead generation by 17% while decreasing expenditures over 10% versus previous year for ACC. Exceeded lead budget for WCU by over 80% without exceed budget.Social Media - Development and launch of social media projects, including contests and Q&A sessions, for both brands resulting in over 2,000 Facebook fans WCU and over 1,000 in ACC in less than one year. Launched Website application, Twitter, Blog and mobile initiatives in 2010.Internet Marketing - Reengineered website/landing pages and launched search marketing programs that improved site visits by 100% and Branded searches by 70%. Internal web lead volume increased by 400% for ACC and 500% for WCU. Developed and launched online banner and rich media ad campaigns for both organizations

Responsible for developing strategy and leading execution of a $50MM national marketing budget for DeVry Universityand Keller Graduate School, which includes direct mail, national cable, Internet, database marketing, and marketresearch. Results include significant increases in four consecutive enrollment periods.Accomplishments:Brand Strategy - Selected a new National Agency and developed a new brand platform for the undergraduate programof DeVry University that successfully targets the core markets and visually differentiates DeVry from the competition.Internet Marketing ­ Developed a comprehensive strategy for search, social networking, affiliate relationships, andWOM marketing campaigns. Redesigned web advertising creative and developed an aggressive schedule for effectiveupdates to reflect current initiatives.· Reduced overall cost per lead by 28% in first year, while exceeding lead generation goals by 24%.· Redefined existing search marketing programs to generate higher quality leads while decreasing cost per lead by 50%.Market Research ­ Implemented market research programs and systems to gain market insights that facilitate fast-paced marketing decisions.Database Management and Analysis ­ Designed a new lead and data mining marketing database to facilitate marketingprograms.· Enabled advanced analytics including models for new center locations, direct mail campaigns, and lead quality enhancement.

Responsible for strategy and execution of catalog and direct mail marketing programs. Also responsible for printproduction, prospect acquisition, production scheduling and forecasting.Accomplishments:Contact Strategy Test Program ­ Redesigned holiday book mailing using all of previous year's demand to determinemailing cadence of six holiday period catalogs in current year. Developed demand forecasts and test cells to maximizelearnings from the test program.Book Production Process ­ Retooled book processes for all catalogues to reduce cycle time by almost 30%.Aggressive Cost Reduction ­ Led RFP processes for all major functions for the catalog process to minimize costs for thedepartment. Also performed analysis to investigate trim size, spread pick-up and page count changes.Product Selection ­ Developed product selection process for Skymall to maximize exposure and profitability.

Marketing Manager ­ Strategic Testing and Internet DatabaseAccomplishments:Brand Planning - Led development of a long-range marketing plan which outlined goals and strategies to grow revenueby $600MM and increase client file by 1MM.Segmentation Study - Identified nine distinct customer behavior groups that were used by the Merchandising team todevelop product strategies and new product categories.Strategic Testing - Created test strategies to measure marketing program effectiveness for circulation quantities,promotional offers, online versus offline response, and alternative catalog formats (book size, product focused, etc.).Customer Feedback Loop for Merchants ­ Designed and managed the development of strategic client-basedrecommendations to Merchandising team via data mining and primary research.