Controls Product Manager
Current-Generating technical marketing content in the form of video, trainings, white papers, application notes, one-pagers, presentations, and tradeshow support/system setup-Managing product releases and product campaigns. Collaborating with technical and content stakeholders, and keeping technical and market-focused content up to date-Training customers, sales representatives, and new employees on technical content in an effort to make more informed purchasing and selling decisions.-Analyzing market and sales data to make informed strategic/pricing decisions via data analytics and customer market research-Collaborating with technical experts to make informed product development decisions-Managing resources to prioritize highly desirable features for each release cycle-Managing website and market-facing content to maintain and update brand consistency on a regular basis-Maintaining and supporting customer relationships by providing technical support, traveling to visit customer sites, and addressing pressing market needs-Facilitating and creating market surveys to gauge customer interests in new and existing features. Keeping a pulse on upcoming trends, and any market feedback.-Tracking and studying market trends to form SWOT Analysis, Strategy Canvas, Product Definitions, Product Market Fits, ROI Analysis, and more