David House Email & Phone Number

United Kingdom

United Kingdom

Leicester/London/Manchester

Accountable for all branding and marketing communications as well as managing the business solution and tenders departmentLed the strategic development and management of SGP’s business solution and tenders departmentInstrumental in the acquisition of major new customers such as Costa Coffee and EAT Developed B2B marketing strategies for core group marketingCreated sector-specific marketing strategy to deliver growth within the retail, health and education sectorsManaged new… Show more Accountable for all branding and marketing communications as well as managing the business solution and tenders departmentLed the strategic development and management of SGP’s business solution and tenders departmentInstrumental in the acquisition of major new customers such as Costa Coffee and EAT Developed B2B marketing strategies for core group marketingCreated sector-specific marketing strategy to deliver growth within the retail, health and education sectorsManaged new product development and roll out across regional sales teamsDevelopment of digital marketing strategy including creation of new website and social media strategyImplementation of corporate PR strategy as part of overarching brand communications Show less

 Led the marketing function tasked with recruiting students onto management training courses from HND, up to Level 5 professional Accreditation's  Launched the CMI Academies programme engaging with multiple higher learning institutions across the UK to develop true national training and education network  Delivered above the line brand marketing Drove B2C member recruitment marketing activities  Delivered multi-channel campaigns targeting the UK’s top 1000… Show more  Led the marketing function tasked with recruiting students onto management training courses from HND, up to Level 5 professional Accreditation's  Launched the CMI Academies programme engaging with multiple higher learning institutions across the UK to develop true national training and education network  Delivered above the line brand marketing Drove B2C member recruitment marketing activities  Delivered multi-channel campaigns targeting the UK’s top 1000 organisations Strategic management of all telemarketing activity and lead generation delivery Show less

Overall responsibility for strategic marketing and brand activity for the college creating synergy across all communications. Implemented new communication frameworks to increase customer satisfaction, thus increasing the University’s applications and conversion rates by 42%. Planned and executed +40 external facing events each year including degrees shows with over 10,000 visitors. Controlled allocation of the University’s marketing and external relations budgets. Managed the production of all… Show more Overall responsibility for strategic marketing and brand activity for the college creating synergy across all communications. Implemented new communication frameworks to increase customer satisfaction, thus increasing the University’s applications and conversion rates by 42%. Planned and executed +40 external facing events each year including degrees shows with over 10,000 visitors. Controlled allocation of the University’s marketing and external relations budgets. Managed the production of all the universities major publications. Brand management across three colleges within the University of the Arts Show less

Northampton, England, United Kingdom

Managed the 2008 HEIST Gold award winning enhanced clearing and recruitment campaign. Managed the concept creation and execution of two national TV campaigns. Delivered strategic marketing campaigns, bespoke advertising, and multi-channel communications for individual faculties. Allocated and monitored all advertising budgets for the University. Managed B2B marketing activity for Northampton Business school’s professional qualifications and the Universities Knowledge Transfer department.