Leading the marketing and sales growth strategy/execution in the promotional products channel.

Responsible for national + next generation strategic account development with a focus on eCommerce and enterprise-level distributors and 3PL service suite adoption. (Feb '22 - Sep '23)Serve to grow revenue and service suite adoption among promotional product distributors in the Southeast USA region. (Oct '19 - Jan '22)

Created strategic recovery and growth plan to grow sales among premium blank and custom headwear resellers for national and targeted accounts on the east coast ($10+MM account base). Also, provided custom headwear design options and direct import solutions. Supervisor reference available.

Developed a ten state sales territory (FL, GA, AL, MS, TN, KY, WV, VA, NC, SC) for a custom decorated bag and packaging supplier to the promotional products industry. Laid off due to company downsizing. Eligible for rehire. Supervisor reference available.

Hyper-focused on driving sales, product positioning, merchandising and marketing strategies of featured lines Crown and Vitronic to national e-commerce promotional product distributors.

Working with distributors to provide innovative, brand building promotional merchandise featuring award-winning products from industry supplier brand - Vitronic.

This role was initiated as a 90-day contract consultant term. Duty was to assist and lead in the development of a new B2B custom apparel website and e-commerce platform for new clients and existing Fortune 1000 contract clients. I additionally served as a company-wide consultant to improve processes, marketing and sales efficiencies for promotional products division. Role was extended as a result of the positive impact I made in my areas of service. Stepped down from role upon completion of company sale and acquisition. Reference available.

Promoted as the first ever Vice President of the company due to my success leading the sales team and serving as a close liaison to ownership for overall company strategy and vision. As VP of Sales and member of company executive team, I led exponential year-to-year sales growth of two amazing sales teams. My primary team, E-commerce/Inside Sales included up to 20 members consisting of account managers, account coordinators and a client services manager. In addition, I the led Program Sales division of up to 7 members for long-term contracted accounts that included special services for custom company merchandise websites, custom product design, program marketing and product importing. Also, led efforts in qualifying and pitching new sales contract opportunities through the RFP process and beyond. Extensive secondary duties included but not limited to:- Conducting monthly and quarterly team member reviews.- Participated & provided direction and content in team member led weekly sales meetings.- Managing the company preferred annual supplier program terms and rankings.- Writing, implementing a multi-day training program introducing new company employees to company and industry.- Writing, implementing a multi-week training program to new sales team members introducing them to company, industry and sales processes, philosophies, duties and culture.- Wrote job descriptions, job postings and solely responsible for first two phases of an extensive phone and written interview process. Conducted multi-stage in-person interviews and made formal job offers and conducted terminations and exit reviews.- Closely collaborated with marketing manager and team to ensure digital, social, print and website initiatives closely aligned and supported sales team objectives.- Assisted graphics production manager and team to constantly improve sales team knowledge base of artwork, print methods, and processes.References available.

Account management, client and sales development of promotional merchandise and custom apparel program contract to a Fortune 100 account. Achieved 110% of sales budget in year 1 of a non-exclusive, highly competitive account. Achieved bronze level sales award for first-year account sales.Reference available.

Founded and ran daily operations of a branded corporate apparel and promotional products distributor company. Additionally, acted as a wholesale distributor of licensed aftermarket sports merchandise to direct service dealers in convenience store industry. Achieved over $250k in sales in first year. Successfully sold business interest in 2003 to local competitor.

Conducted new business development for individual sales and managed day-to-day operations of inside sales group for branded merchandise and custom apparel, uniform programs.