Dhriti Batra

Dhriti Batra Email and Phone Number

Brand Director, Consumer Goods @ Lactalis Heritage Dairy
Dhriti Batra's Location
Greater Chicago Area, United States, United States
Dhriti Batra's Contact Details
About Dhriti Batra

Strategic brand builder and growth driver with 15+ years of well-rounded global marketing experience across the CPG industry in North America, United Kingdom, India, and Middle East. Adept at navigating different cultures to meet consumer needs and champion brands to secure long term growth. Strength in leading a broad range of portfolios, whether it is building niche brands in trending categories, or reinvigorating large brands in stagnant categories. Strong skills in commercialization with expertise in managing complex projects and leading large cross functional teams for business impact.Key Skills: Brand Strategy ǀ Media ǀ Creative Communications ǀ Consumer Insights ǀ Market Research and Data Analytics ǀ New Product Development ǀ Packaging Design ǀ Cost Optimization ǀ Resource Management I Commercialization

Dhriti Batra's Current Company Details
Lactalis Heritage Dairy

Lactalis Heritage Dairy

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Brand Director, Consumer Goods
Dhriti Batra Work Experience Details
  • Lactalis Heritage Dairy
    Marketing Director
    Lactalis Heritage Dairy May 2022 - Present
    Chicago, Illinois, Us
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  • Bimbo Bakeries Usa
    Category Marketing Manager
    Bimbo Bakeries Usa 2016 - 2022
    Horsham, Pennsylvania, Us
    Cross-functional lead for 4 bakeries at Bimbo Bakeries with a sound understanding of line capabilities, operations, supply chain, procurement, regulatory and legal affairs, product costs, and P&L assessment to successfully commercialize projects end to end.Key Areas: Annual business plans ǀ Consumer & Category Insights ǀ P&L & Budget Management ǀ Multi-channel media campaigns ǀ Creative direction ǀ Growth strategy for national customers ǀ Agency Management
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  • Bimbo Uk
    Brand Manager
    Bimbo Uk 2014 - 2016
    London, Gb
    Innovation and marketing lead for the bagel and viennoiserie category. Key Areas: New Product Development ǀ Commercialization ǀ Media Campaigns ǀ Market Research ǀ Budgets I Agency Management
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  • Wipro Limited
    Senior Brand Manager
    Wipro Limited 2012 - 2014
    Bangalore, Karnataka, In
    Brand custodian for India’s iconic brand ‘Santoor’ driving growth on the fragrance category. Key Areas: Annual brand plans ǀ P&L Optimization ǀ Operational Excellence ǀ Innovation ǀ Insights
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  • L'Oréal
    Product Manager
    L'Oréal 2008 - 2012
    Paris, Fr
    Marketing lead for India on L’Oréal’s skin and hair categories working in close partnership with global marketing to customize products suited to local needs while maintaining the overall brand halo. Key Areas: New product launch I Communication development I Campaign management I Consumer insights I Data analysis I Competitive track
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Dhriti Batra Skills

Brand Management Customer Insight Fmcg Competitive Analysis Marketing Strategy Trade Marketing Market Research Consumer Products Marketing Research Segmentation Product Marketing Market Analysis International Marketing

Dhriti Batra Education Details

  • Mica | The School Of Ideas
    Mica | The School Of Ideas
    Pgdm(C)
  • Delhi University
    Delhi University
    Sociology
  • The Army Public School, Dhaula Kuan
    The Army Public School, Dhaula Kuan

Frequently Asked Questions about Dhriti Batra

What company does Dhriti Batra work for?

Dhriti Batra works for Lactalis Heritage Dairy

What is Dhriti Batra's role at the current company?

Dhriti Batra's current role is Brand Director, Consumer Goods.

What is Dhriti Batra's email address?

Dhriti Batra's email address is ba****@****usa.com

What schools did Dhriti Batra attend?

Dhriti Batra attended Mica | The School Of Ideas, Delhi University, The Army Public School, Dhaula Kuan.

What skills is Dhriti Batra known for?

Dhriti Batra has skills like Brand Management, Customer Insight, Fmcg, Competitive Analysis, Marketing Strategy, Trade Marketing, Market Research, Consumer Products, Marketing Research, Segmentation, Product Marketing, Market Analysis.

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