Dhriti Kapur Email & Phone Number

New Delhi, Delhi, India

Some of my key areas of expertise include:Strategic Leadership: Proven ability to steer key marketing initiatives, collaborating with diverse stakeholders, agency colleagues and market partners, to enhance brand success and market penetration.Brand Lifecycle Management: Expertise in overseeing the complete campaign lifecycle, from research and planning to.

India

New Delhi

Gurugram, Haryana, India

As the Head of Marketing Communication of a new start up which was setting it's mark in the industry, I was delegated the key tasks that included:1. Team Setup and Leadership: I was responsible for assembling and leading a small core team of marketing professionals, including brand managers, digital marketers, and public relations specialists.2. Strategic.

Delhi Area, India

• Planning, developing and executing business strategies to be adopted for the upliftment of the brand thus contributing to higher market share.
• Working on campaigns to reach out to the correct target audience and to help build brand engagement and loyalty amongst consumers.
• Planning product launches and the intensity of the same. Managing end to end event planning and launch tactics.
• Collaboration with the C-suite executives to set company strategy and policies; so as to give a unilateral direction to the multiple business verticals thus ensuring that the ultimate goal is the same.. Planning.
• Building and maintaining key relationships with the retail partners, vendors, agencies and media houses.
• Briefing the agencies on product launch approaches, press releases, media ad rate negotiations etc

Central And South America

• Reason:
• Decided to take a break to take time off to follow my passion of travelling and to explore the unexplored side of my world.Accomplishments:
• Travelled to Mexico and Panama (Central America) in May 2015.
• Travelled extensively across Ecuador (South America) from June to Aug 2015.
• Spent a month backpacking across Peru and Bolivia (South America) in Sep 2015.

India

• Key Responsibilities: Client acquisition and retention via a proper mix of sales and marketing skills- Responsible for
• Designing and working on marketing and sales proposals based on clients profiling and needs.
• Responsible for client engagement activities like seminars, discussions, networking platforms etc.
• Visiting the market and doing potential customer studies to understand the gap.
• Meeting and engaging with the CXO's of MNCs in order to understand the need and to figure out the customization needed in order to get the client to consider a partnership.
• Interacting with colleagues in other Citi countries to discuss ways on onboarding a client globally. Cross border references are a key responsibility in the current role.

Master Of Business Administration (Mba), Marketing

Activities and Societies: • Star placement from college for internship as well as for final placement • Member of the Alumni team • Led a.

Bachelor Of Commerce (Bcom)

Activities and Societies: • Nominated for General Secretary in Final Year • Banking and Finance student leader - Responsibilities involved.