Steering end-to-end operations of Marketing, Sales, New Business Development,Product Development, Product Launch, Branding, and R&D, managing a team of10 and overseeing a portfolio valued at INR 150 crore. Pioneering category from inception, establishing it as a key business vertical anddriving a successful new business initiative. Leading global launch of new products by formulating and executingcomprehensive Product and Go-to-Market strategies. Representing the company at prominent international food exhibitions, includingANUGA, IFE London, Gulf Food, PLMA & SIAL Paris, to expand brand’s globalfootprint. Managing entire lifecycle of new product categories, from research anddevelopment through to product launch and contract manufacturing partnerships. Crafting business diversification strategies, including Private Label, ContractManufacturing & New Product Development, at national & international levels. Optimizing channel management and executing marketing strategies to enhancebrand visibility and market penetration. Leading market research initiatives, including Consumer Satisfaction Index andDistributor Satisfaction Index surveys, to assess brand health & inform strategicdecisions. Redesigning business model and strategic approach to foster a more adaptableand market-responsive organization, implementing robust internal controls andSOPs to facilitate scalable growth. Demonstrating entrepreneurial and visionary expertise, consistently achievingbusiness growth objectives and optimizing the entire value chain. Driving organizational profitability through effective strategic and tactical salesoperations decisions and new business development initiatives.

Directed all aspects of Brand Management & Product Marketing, overseeingmarketing initiatives for Wagga Wagga brand. Led the strategic launch of the brand across diverse Modern Trade and GeneralTrade channels throughout India. Maximized brand visibility and captured optimal market share through innovativemarketing tactics. Developed and executed comprehensive strategies to establish a strong brandidentity, refine brand positioning, and enhance brand visibility, driving brandexpansion on a national scale. Successfully launched and introduced the Wagga Wagga brand to the market,while spearheading Modern Trade business operations and managing keyaccounts, including Big Bazaar, Hypercity, More, Star Bazaar, Walmart, Metro,and Spar. Designed and implemented ATL and BTL marketing campaigns across multipleplatforms, including TV, radio, cinema, digital, web, OOH, print, retail displays, andbrand activations, at both regional and national levels. Led the product lifecycle from conceptualization to launch and re-launch,overseeing slow-moving product strategies, packaging development, andperformance analysis. Generated actionable consumer insights and conducted surveys (CSI, DSI) toassess and enhance brand health and market positioning. Negotiated and finalized vendor contracts, assessing vendor performance basedon cost, quality, and timeliness, while collaborating with the Finance team toensure prompt vendor payments.

Led promotional initiatives in collaboration with external agencies to drive productlaunches and elevate brand awareness. Developed and executed strategic marketing plans aligned with overarchingbusiness objectives to ensure impactful brand positioning and growth. Oversaw store management operations & key account management activities,ensuring seamless execution and strong relationships with strategic partners.

Oversaw ATL, BTL & direct marketing initiatives, contributing to strategicdevelopment & execution of impactful campaigns. Developed and executed comprehensive product marketing strategies, frommarket research and positioning to go-to-market execution, ensuring alignmentwith customer needs and driving product adoption and revenue growth.

Developed and executed integrated marketing strategies across digital, print, andbroadcast channels, increasing brand awareness and driving customerengagement. Conducted comprehensive market research and consumer analysis to identifytrends, insights, and opportunities, which informed targeted campaigns andproduct positioning.

Led creative direction & execution of branding initiatives, ensuring consistentmessaging and visual identity across all marketing touchpoints. Managed cross-functional teams to design and implement promotional campaigns,resulting in measurable growth in sales, customer acquisition, and brand loyalty.

Directed Modern Retail Sales for key clients such as Walmart and Big Bazaar,overseeing the successful launch of Future Money stores within Big Bazaar outletsthat resulted in significant sales growth across multiple financial products,including insurance, mutual funds, and loans.