Senior Executive
CurrentClient Enhancement• Implemented Optical Character Recognition (OCR) using computer vision techniques to convert physicaldirectories into CSV format, ensuring seamless integration with SQL Server databases.• Developed complex Python web scraping scripts to gather relevant data from online portals.• Executed ETL process via Power Query in Excel to enhance the accuracy and usability of datasets.Targeting Analytics• Aimed at tailored marketing of mandated assets to improve cash flows and loyalty from the affluent clients.• Executed customer segmentation to identify the affluent customer base for our mandated assets viabenchmarking on various KPIs.