Dhruv Prakash Email & Phone Number

Gurugram, Haryana, India

• Head – Business Strategy & Operations, Customer Experience & Talent Acquisition
• Worked closely with the founders as part of the core team, to establish overall business strategy, service offerings & GTM for India & UAE
• Led the Founder’s Office, spearheading Strategy, Operations, Customer Experience & Marketing; 8 direct reports, 20+ indirect reports
• Set up multiple new business lines (digital nutrition, exercise & health services), finding product-market fit and maintaining gross margins
• Drove significant business expansion, scaling from 5 to 150+ employees; 0 to 250k+ downloads; 0 to 40k paid users
• Spearheaded all new investor conversations & relationships, and led periodic investor reporting, owning the organization’s MIS

Gurugram, Haryana, India

• Led GTM for UAE & India; built 100+ partnerships across banking, fintech, retail, airlines etc., to acquire 10,000+ customers at zero CAC
• Partnered with Air Vistara (premium airline), to launch a first of its kind co-branded in-flight wellness media property, “Feel the Pause”
• Led content partnership with Microsoft; hosting 100+ health videos on msn.com, achieved global brand visibility & backlinks for SEO
• Executed re-branding from ‘Mindhouse’ to ‘Shyft’; led all agency relationships & outcomes for design, performance marketing & PR
• Wrote and launched the first brand campaign ‘Winner’s Mindset’, roping in leading athletes PV Sindhu, Sourav Ghosal & Viren Rasquinha

Gurgaon, India

• Worked with all regional and corporate teams to develop and execute effective marketing campaigns for real estate projects
• Executed launch of Godrej Palm Retreat, India’s first resort style condominium, generating booking value of over INR 250 Cr at launch

• Received the ISB Torchbearer Award in recognition of contributions made towards the ISB brand and student community
• President, Marketing Club – Elected to lead a core team of 6 members; second largest professional club (155+ members)

Gurgaon, India

• Consulted & managed relationships with 12 retainer clients for Brand Strategy, Communication and Creative ExecutionMaruti Suzuki | Consumer Research, Brand Architecture & Portfolio Strategy
• Conducted pan-India consumer research to develop brand architecture, visual design & portfolio strategy for new retail channel ‘Arena’.
• Developed market entry strategy for Commercial Channel (SuperCarry); Captured 10% market share (~18 months) in a monopoly market
• Repositioned ‘Celerio’ basis consumer passion points – ‘Contemporary car for a modern & progressive mindset’. Created 3 TVC campaignsIKEA | Market Entry Strategy and Launch Communication
• Led a multi-agency cross functional pitch (media, performance, digital, PR & BTL partners); won the account as official creative agency
• Developed brand positioning ‘Make Everyday Brighter’, basis extensive primary research: interviews & ethnographies at 50+ householdsHindustan (HT Media Group) | Brand Positioning and ATL Campaign

New Delhi Area, India

Gurgaon, India

Strategy and Planning for the automotive and beverages industries

New Delhi Area, India

• Marketed IT & consulting services to Fortune 500 pharmaceutical & medical device companies, across North America, Europe, UK & APAC
• Garnered brand prominence & leads via conference sponsorships, analyst/advisor relations; annual marketing spends of USD 1.2 Mn
• Steered global cross-functional teams to program manage 9 industry conferences annually; generated 20+ hot leads via CIO roundtables
• Designed process workflow to ensure high ROI for event participation; adopted as company standard by all industry teams subsequently

New Delhi Area, India

• Planned strategic communication, established media & stakeholder relationships for clients in the infrastructure & real estate domains
• Built & maintained relationships with print and electronic media for positive coverage of 5 clients – GMR, Essar, DSC, Emaar MGF & M3M

Working within the Infrastructure, Energy and Realty vertical handling some of the largest infrastructure players in the country for the organisation.

Master Of Business Administration - Mba, Marketing & Strategy

Activities and Societies: • President, Marketing Club – Elected to lead a core team of 6 members; second largest professional club (155+.

Bms, Communication And Media Studies

Activities and Societies: Head - Placement Cell (Dept of Public Relations and Corporate Communication) Student Council - PR & Corporate.

High School, Biology/Biological Sciences, General

Activities and Societies: Head Boy (2008- 09)