•Prepared an exhaustive report and presented important findings on styrene polymer residue formed during production of phenyl ethyl alcohol(PEA) & styrene oxide(SO)•Suggested sustainable alternatives to existing proprietary catalyst used in SO production to prevent residue formation by conducting an extensive literature review•Performed thorough market research for analyzing market size, pricing, competitors and distribution channels on several potential value-added products for use of excessive polystyrene present in the residual mass

•Elevated brand presence for multiple healthcare clients & conducted regular client meetings to gauge their persona•Successfully implemented SERP & SEO best practices to achieve rank 1 and increase CTR by 10% for 20+ web pages per client organically•Utilized Google and YouTube analytics to optimize user interaction metrics such as Impressions, Bounce rate, & assisted conversions•Restructured existing service design and enhanced CX through Mystery Shopping, Customer Journey Mapping, Pain point diagnosis•Designed exhaustive sales funnels to increase retention and acquisition by using A/B testing methods•Boosted the subscriber count by 95% and improved the web presence of YouTube channels of top medical experts in Pune by securing the top SERP ranking•Enhanced the average click-through rate by 6% for YouTube

•Executed variety of Heuristics to understand loopholes in management of projects.•Maintaining an up-to-date understanding of the company, its services, and its client base to implement effective marketing.•Submitting project deliverables and making sure that they adhere to exceptional standards.•Identifying and developing new opportunities with clients.•Aligning companies PDG’s with the companies Funnel model to ensure smoother work flow.•Introducing variety of digital marketing techniques such as Social Media account creation and SMO, SEO, and Service design for the growth of the company.