1. Publisher Relationship Management: Develop and maintain strong relationships with existing publishers. This involves regular communication, addressing concerns, providing support, and ensuring publishers are satisfied with the partnership.2. New Publisher Acquisition: Identify and onboard new publishers to expand the company's network. This involves market research, outreach, negotiations, and contract finalization.3. Revenue Growth: Drive revenue growth through existing and… Show more 1. Publisher Relationship Management: Develop and maintain strong relationships with existing publishers. This involves regular communication, addressing concerns, providing support, and ensuring publishers are satisfied with the partnership.2. New Publisher Acquisition: Identify and onboard new publishers to expand the company's network. This involves market research, outreach, negotiations, and contract finalization.3. Revenue Growth: Drive revenue growth through existing and new publisher partnerships. This could involve negotiating better terms, implementing revenue optimization strategies, and exploring new monetization opportunities.4. Content Quality Assurance: Ensure that the content provided by publishers meets quality standards and aligns with the company's objectives. This might involve reviewing content, providing feedback to publishers, and implementing content improvement initiatives.5. Performance Analysis and Reporting: Analyze the performance of publisher partnerships, including metrics such as revenue generated, content engagement, and audience growth. Generate regular reports to track progress and identify areas for improvement.6. Market Analysis and Strategy: Stay informed about industry trends, competitor activities, and market dynamics. 7. Cross-functional Collaboration: Work closely with other teams such as sales, marketing, and product development to ensure alignment and maximize the value of publisher partnerships.8. Contract Management: Oversee contract negotiations, renewals, and amendments with publishers. Ensure that contractual terms are favorable and comply with company policies and legal requirements.9. Training and Development: Provide training and support to publishers to help them maximize their potential and optimize their content for better performance.10. Customer Satisfaction: Ensure that publishers receive excellent support and service from the company. Show less

Planned and implemented studies to assess marketconditions and evaluated results to enhancemarketing campaigns.Conducted trials and tests of marketing channelssuch as paid acquisition, social media and freshcontent creation.Enhanced profitability to achieve marketingobjectives and drive productivity and growth fromconcept to implementation.Considered business demands and customerpreferences when developing pricing structures andmarketing… Show more Planned and implemented studies to assess marketconditions and evaluated results to enhancemarketing campaigns.Conducted trials and tests of marketing channelssuch as paid acquisition, social media and freshcontent creation.Enhanced profitability to achieve marketingobjectives and drive productivity and growth fromconcept to implementation.Considered business demands and customerpreferences when developing pricing structures andmarketing plans.Developed insights on marketing campaigns toassess performance against goals Show less

Determined costs for media campaigns anddelivered this information in reports to clients.Juggled multiple projects and several clients at time⁷successfully and always met tight deadlines.Major product where myself worked for areCocoRummy, Junglee Rummy, Bimakaro,Policybazaar, Earlysalary etc.Identified and monitored KPIs for new and existingdigital media properties.Developed integrated campaign strategies,incorporating media outreach… Show more Determined costs for media campaigns anddelivered this information in reports to clients.Juggled multiple projects and several clients at time⁷successfully and always met tight deadlines.Major product where myself worked for areCocoRummy, Junglee Rummy, Bimakaro,Policybazaar, Earlysalary etc.Identified and monitored KPIs for new and existingdigital media properties.Developed integrated campaign strategies,incorporating media outreach initiatives acrossmultiple verticals to create unified branding.Fostered inter-agency relationships with seniors and media throughput.Researched and developed media buying plans,prioritizing cost-effective content with maximumimpact.Analyzed campaign performance weekly to spottrends, test strategies and optimize plans.Archived historical data for future comparisons Show less

Managed 90+ publisher partners revenue growth by25% recurrentlyEnhanced profitability to achieve marketingobjectives and drive productivity and growth fromconcept to implementation.Aligned activities with corporate objectives bycoordinating marketing, sales and IT processes.Evaluated consumer preferences and behaviors,combined with market trends and historical data, toadjust and enhance campaigns.Conducted trials and tests of marketing channelssuch as… Show more Managed 90+ publisher partners revenue growth by25% recurrentlyEnhanced profitability to achieve marketingobjectives and drive productivity and growth fromconcept to implementation.Aligned activities with corporate objectives bycoordinating marketing, sales and IT processes.Evaluated consumer preferences and behaviors,combined with market trends and historical data, toadjust and enhance campaigns.Conducted trials and tests of marketing channelssuch as paid acquisition, social media and freshcontent creation.Leveraged industry trends and competitive analysisto improve customer relationship building.Developed innovative and targeted collateral tosupport overall branding objectives.Developed and implemented favorable pricingstructures balancing firm objectives againstcustomer targets.Collaborated with senior sales, engineering, andother business development executives to createbest practices marketing initiatives and mediapositioning for vertical markets.Established, initiated and optimized businessdevelopment strategies based on company targets,product specifications, market data and budgetfactors.Coordinated innovative strategies to accomplishobjectives and boost long-term profitability. Show less

.OrlWLiaised between clients and vendors andmaintained effective lines of communication.Facilitated timely delivery of special projects to meetorganizational and departmental objectives.Performed system analysis, documentation, testing,implementation and user support for platformtransitions.Worked with traditional media to obtain coverageof key events.Defined all campaign roles and filled positions.Negotiated vendor contracts and… Show more .OrlWLiaised between clients and vendors andmaintained effective lines of communication.Facilitated timely delivery of special projects to meetorganizational and departmental objectives.Performed system analysis, documentation, testing,implementation and user support for platformtransitions.Worked with traditional media to obtain coverageof key events.Defined all campaign roles and filled positions.Negotiated vendor contracts and managedrelationships.Planned and executed events with public andprivate donors.Motivated team members to meet and exceedsales targets.Directed team of 7 employee advertising andmarketing professionals.Working with Direct Selling Platforms (DSPs) .Friendly with all Tracking platforms end to end.Knowledge of all the youtube algorithm.360' degree knowledge of every type of brand topromote digita Show less