Lead Account Manager
CurrentClientele- CANON India, GAIL, NTPC, Avon Cycles, VIRAJ Steels, VLCC, Little Nap, FSTC Flying School, JIIT* Managing a team of professionals, including content writers, graphic designers, paid campaign experts, SEO experts, and client servicing executives, fostering a productive work environment through effective communication and collaboration. * Strategizing and executing the defined programmatic performance plan as designated for clients – based on their targeted requirements on platforms like DV360 (primary). * Online Publishers Management - TOI, Business Standard, Money Control, NDTV, etc. for Native Ads, Fixed Property Ads, etc.* Creation, management, and optimization of the campaigns, which includes controlling the goal (CPA and ROI) of the Campaigns, Improving CTR (Click-through Rate) of the Campaigns, and managing the CPMs. * Effective client communication, media planning, and strategic utilization of tools to achieve campaign objectives. Furthermore, responsible for driving new revenue opportunities. * Maintaining a close watch on the financial aspects of all campaigns and programs, such as budgets, expenditures, timelines, and Return-On-Investment. * Ensuring delivery of agreed campaign KPIs which are in line with or exceed industry standards. * Analyzing the gaps and giving solutions between - Strategizing + Operations & and the outcome achieved.