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I am a versatile marketing leader with deep expertise in building high-performance teams, shaping brands, driving demand generation, and sharpening communications. I have developed growth strategies and led omnichannel campaigns across US, EU, and Asia. I am driven by deep curiosity and continuous improvement.My strategy and execution experience is in companies ranging from boot-strapped and Series A start-ups to a $500M public company and a $750M global consultancy. I am a lifelong learner shaped by a University of Chicago MBA, a University of California, Irvine BSEE, time with the The Boston Consulting Group, a professional learning sabbatical, and on-going professional certifications.Read what I am passionate about at www.dhunterdigital.comSKILLS:= Business: - leadership, management, team building, mentoring and coaching - strategic planning, market research, competitor analysis, marketing strategy, product planning - customer experience (CX), user experience (UX), - marketing, brand management, growth marketing, demand generation, lead generation - digital marketing, web marketing, e-mail marketing, search engine marketing (SEM) - online advertising, social media marketing - inbound marketing, outbound marketing - analytics and reporting, marketing operations, sales operations - corporate marketing, marketing communications, content marketing, event marketing - investor relations, analyst relations, media relations - program management, project management= Platforms: web, e-mail, paid & organic search, PPC, SEO, blogs, webinars, press, PR, earned content, events & trade shows, social media (LinkedIn, Twitter, Facebook, Instagram, WeChat, Weibo, YouKu), and sales (direct, distribution, and reps)= MarTech: HubSpot, Marketo, Salesforce, Oracle, Sitecore, Google Analytics / AdWords / Search Console, Baidu Analytics, AdRoll, Sprout Social, Hootsuite, WorkFront PM / DAM, WordPress, MS Office Suite, Tableau, SalesLoft, Lead411, UpWork= Communications: strong written, verbal, and presentation skills
Peakpoint Solutions
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- PeakPointSolutions.pro
- Employees:
- 1
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Principal ConsultantPeakpoint SolutionsPortland, Or, Us -
PrincipalPeakpoint Solutions Jan 2024 - PresentEntrepreneurially building a marketing & strategy consultancy= Assessed and redesigned GTM strategy for a B2B software developer.= Evaluated market position and developed transformative growth strategy for multi-billion dollar semiconductor company.= Delivered Expert Network advisory services to McKinsey and multiple financial institutions across the US and Asia. -
Vice President: Marketing & CommunicationsArjuna Solutions Nov 2021 - Jun 2023Washington, Dc, UsBuilt the marketing team at a Series A artificial intelligence (AI) services start-up= Drove awareness of Arjuna from obscurity to common knowledge in our segment.= Developed robust content marketing strategy that delivered 8 podcasts, 7 webinars, 22 conference appearances, 14 blogs, 3 panels, 11 earned articles, 3 case studies, 75+ emails, and a white paper. Engaged Tier 1 academic validator. Updated written and visual brand guidelines.= Built Account Based Marketing (ABM) and data mining program with nurture tracks and sales cadences that delivered 6,000+ leads and 600+ MQLs. Delivered sales enablement resources including emails, call scripts, and sales collateral.= Extensively A/B tested ABM, email, and advertising programs. Boosted SQLs by pivoting from ABM to event driven marketing based on funnel analytics.= Built contextual and programmatic advertising using LinkedIn, Google, SharpSpring, and trade publications.= Founded The Nonprofit Future Fund as a funding vehicle. Developed third party sales partnership.= Established team of direct staff with contract sys admin, PR, writers, graphic artists, and video editors. -
Executive In ResidenceTechnology Association Of Oregon Jun 2021 - Feb 2023Portland, Oregon, UsTAO supports entrepreneurs, connects peers, and helps establish the Northwest as a tech innovation hub= Advised start-up founders & mentoring emerging leaders.= Created marketing and leadership development content. -
Learning Sabbatical / Start-Up AdvisorSelf-Employed Aug 2020 - Feb 2021After a successful tenure with Lattice, I took a professional sabbatical to up-skill:= Earned “Google Ads Search” and Ideo "Fundamentals of Design Thinking” certifications. Developed and led 2 Design Thinking seminars. = Learned the strategic & tactical aspects of Podcasting from 5 industry veterans.= Advised 6 SaaS and technology start-ups on their marketing and growth plans.Now I am pursuing positions as VP / Head of Marketing or VP / Head of Growth Marketing.
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Vice President, Sr. Director: Corporate MarketingLattice Semiconductor Feb 2014 - Aug 2020Hillsboro, Oregon, UsDrove demand generation, brand management, and sales enablement= Led over 50 content-intensive cross-platform demand generation marketing campaigns. = Developed corporate, IR, and employment brands. Led creation of vision, mission, and values= Managed development and production of sales enablement tools and collateral= Boosted email engagement rates with testing, CTAs, & segmentation. Increased email list size= Improved websites with personas, mobile, enhanced content, targeting, & lead gen tools= Increased engagement rates & yields with funnel metrics, dashboards, & conversion tracking= Built effectiveness of LinkedIn, Twitter, Facebook, YouTube, WeChat, Weibo, & YouKu= Led global PR program with releases, contributed articles, interviews, tours, & six agencies= Drove event management: 10+ events / year, $600K+ budget. Implemented lead generation= Implemented WorkFront Project and Digital Asset Management (DAM) tools. = Developed in-house video capability. Delivered rich content more quickly and cheaply= Led international team of 10 direct staff and 10+ vendors= Developed Investor Relations collateral. Led NY IR day with CXO & 100+ investors/analysts= Built employee communications program. Led employee engagement team -
Vice President: Business Operations & AnalyticsLattice Semiconductor Oct 2012 - May 2014Hillsboro, Oregon, UsBuilt Sales Metrics, Pricing, Quoting, & Forecasting teams. Managed Salesforce reboot and Tableau installation= Structured pricing data and established quoting performance metrics= Built pricing strategies. Reversed quoted margin declines. Negotiated $10M+ contracts = Developed new forecasting methods & drove continuous improvement. Hired statistician= Delivered Salesforce reboot on-scope, time, & budget. Improved processes & customizations= Upgraded analytics capability. Established analyst and help desk roles in Manila= Merged departments & built team of 22 in Portland, San Jose, & Manila. Reduced payroll 40% -
Chief Of StaffLattice Semiconductor Jan 2011 - Oct 2012Hillsboro, Oregon, UsDrove CEO initiatives including executive team management, IR, & employee comms = Led development of Strategic Long Range, Product Line, & Annual Operating Plans= Managed Investor Relations, including calls, scripts, conferences, & Non-Deal Roadshows= Drove employee comms including global management meetings, newsletters, & pass-downs -
Director, Vice President: Corporate MarketingLattice Semiconductor Sep 2008 - Oct 2012Hillsboro, Oregon, UsBuilt marketing capabilities and drove demand via web, e-mail, advertising, social media, press, PR, & graphics= Transitioned advertising from 80% print to 80% digital= Drove Marketo / Salesforce implementation. Established process for demand generation= Delivered brand refresh. Repositioned company & created new identity= Established social media presence: Twitter, Facebook, YouTube, Weibo, YouKu= Built new website to maximize lead generation and reduce cost to serve customers= Primary press spokesman. Led three global press tours and multiple trade press briefings= Presented at multiple Investor Relations conferences and analyst calls. Developed IR pitches= Led development of Lattice's Vision, Mission, & Core Values. Taught 100+ employees= Drove lower labor cost business model. Built offshore capability in Manila & Shanghai -
Manager, Group Manager, Director: Strategic PlanningLattice Semiconductor Jan 1999 - Sep 2008Hillsboro, Oregon, UsLed Strategic Planning, Web, and Sales Operations groups= Built analytic team & in-sourced strategic planning from Bain. Realized $1M+ annual savings= Drove development of digital marketing capabilities, launched email marketing= Conducted in-person customer research in US & Asia. Led global email, web, phone surveys= Led CEO’s quarterly competitor analysis process= Mined competitive data from SEC, trade press, field reports, job postings, & engineering= Managed development of annual strategic plans, built sales models, and led TAM analysis= Identified key metrics with CEO and drove implementation of management sales reports= Built & led “Customer Care Team” to accelerate prospective $3M+ customer projects= Developed investor relations presentations. Presented to analysts & institutional investors -
Management ConsultantThe Boston Consulting Group 1996 - 1999Boston, Massachusetts, UsProvided management consulting & analysis for high-tech, finance, energy, & nonprofit clients= Electric Utility: developed market strategy, identified competitor overlap, structured deals = Credit Cards: improved customer retention, realized $150M liability reduction= Hard Disks: created a customer satisfaction strategy, analyzed service economics= Defense Electronics: demonstrated improved market position from leveraging partners -
ManagerSmt Dynamics 1990 - 1994Built or managed every operations department in a high-tech manufacturing start-up. = Teams led: Engineering, Production, Prototypes, Quality= Led staffs of 100 people
Doug Hunter Skills
Doug Hunter Education Details
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The University Of Chicago Booth School Of BusinessFinance -
Uc IrvineElectrical Engineering
Frequently Asked Questions about Doug Hunter
What company does Doug Hunter work for?
Doug Hunter works for Peakpoint Solutions
What is Doug Hunter's role at the current company?
Doug Hunter's current role is Principal Consultant.
What is Doug Hunter's email address?
Doug Hunter's email address is do****@****emi.com
What is Doug Hunter's direct phone number?
Doug Hunter's direct phone number is +150326*****
What schools did Doug Hunter attend?
Doug Hunter attended The University Of Chicago Booth School Of Business, Uc Irvine.
What are some of Doug Hunter's interests?
Doug Hunter has interest in Social Services, Education.
What skills is Doug Hunter known for?
Doug Hunter has skills like Cross Functional Team Leadership, Product Marketing, Analytics, Management, Competitive Analysis, Strategic Planning, Go To Market Strategy, Business Strategy, Start Ups, Digital Marketing, Market Analysis, Marketing Communications.
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