Doug Hunter Email & Phone Number

Portland, Or, Us

Entrepreneurially building a marketing & strategy consultancy= Assessed and redesigned GTM strategy for a B2B software developer.= Evaluated market position and developed transformative growth strategy for multi-billion dollar semiconductor company.= Delivered Expert Network advisory services to McKinsey and multiple financial institutions across the US and Asia.

Washington, Dc, Us

Built the marketing team at a Series A artificial intelligence (AI) services start-up= Drove awareness of Arjuna from obscurity to common knowledge in our segment.= Developed robust content marketing strategy that delivered 8 podcasts, 7 webinars, 22 conference appearances, 14 blogs, 3 panels, 11 earned articles, 3 case studies, 75+ emails, and a white paper. Engaged Tier 1 academic validator. Updated written and visual brand guidelines.= Built Account Based Marketing (ABM) and data mining program with nurture tracks and sales cadences that delivered 6,000+ leads and 600+ MQLs. Delivered sales enablement resources including emails, call scripts, and sales collateral.= Extensively A/B tested ABM, email, and advertising programs. Boosted SQLs by pivoting from ABM to event driven marketing based on funnel analytics.= Built contextual and programmatic advertising using LinkedIn, Google, SharpSpring, and trade publications.= Founded The Nonprofit Future Fund as a funding vehicle. Developed third party sales partnership.= Established team of direct staff with contract sys admin, PR, writers, graphic artists, and video editors.

Portland, Oregon, Us

TAO supports entrepreneurs, connects peers, and helps establish the Northwest as a tech innovation hub= Advised start-up founders & mentoring emerging leaders.= Created marketing and leadership development content.

After a successful tenure with Lattice, I took a professional sabbatical to up-skill:= Earned “Google Ads Search” and Ideo "Fundamentals of Design Thinking” certifications. Developed and led 2 Design Thinking seminars. = Learned the strategic & tactical aspects of Podcasting from 5 industry veterans.= Advised 6 SaaS and technology start-ups on their marketing and growth plans.Now I am pursuing positions as VP / Head of Marketing or VP / Head of Growth Marketing.

Hillsboro, Oregon, Us

Drove demand generation, brand management, and sales enablement= Led over 50 content-intensive cross-platform demand generation marketing campaigns. = Developed corporate, IR, and employment brands. Led creation of vision, mission, and values= Managed development and production of sales enablement tools and collateral= Boosted email engagement rates with testing, CTAs, & segmentation. Increased email list size= Improved websites with personas, mobile, enhanced content, targeting, & lead gen tools= Increased engagement rates & yields with funnel metrics, dashboards, & conversion tracking= Built effectiveness of LinkedIn, Twitter, Facebook, YouTube, WeChat, Weibo, & YouKu= Led global PR program with releases, contributed articles, interviews, tours, & six agencies= Drove event management: 10+ events / year, $600K+ budget. Implemented lead generation= Implemented WorkFront Project and Digital Asset Management (DAM) tools. = Developed in-house video capability. Delivered rich content more quickly and cheaply= Led international team of 10 direct staff and 10+ vendors= Developed Investor Relations collateral. Led NY IR day with CXO & 100+ investors/analysts= Built employee communications program. Led employee engagement team

Hillsboro, Oregon, Us

Built Sales Metrics, Pricing, Quoting, & Forecasting teams. Managed Salesforce reboot and Tableau installation= Structured pricing data and established quoting performance metrics= Built pricing strategies. Reversed quoted margin declines. Negotiated $10M+ contracts = Developed new forecasting methods & drove continuous improvement. Hired statistician= Delivered Salesforce reboot on-scope, time, & budget. Improved processes & customizations= Upgraded analytics capability. Established analyst and help desk roles in Manila= Merged departments & built team of 22 in Portland, San Jose, & Manila. Reduced payroll 40%

Hillsboro, Oregon, Us

Drove CEO initiatives including executive team management, IR, & employee comms = Led development of Strategic Long Range, Product Line, & Annual Operating Plans= Managed Investor Relations, including calls, scripts, conferences, & Non-Deal Roadshows= Drove employee comms including global management meetings, newsletters, & pass-downs

Hillsboro, Oregon, Us

Built marketing capabilities and drove demand via web, e-mail, advertising, social media, press, PR, & graphics= Transitioned advertising from 80% print to 80% digital= Drove Marketo / Salesforce implementation. Established process for demand generation= Delivered brand refresh. Repositioned company & created new identity= Established social media presence: Twitter, Facebook, YouTube, Weibo, YouKu= Built new website to maximize lead generation and reduce cost to serve customers= Primary press spokesman. Led three global press tours and multiple trade press briefings= Presented at multiple Investor Relations conferences and analyst calls. Developed IR pitches= Led development of Lattice's Vision, Mission, & Core Values. Taught 100+ employees= Drove lower labor cost business model. Built offshore capability in Manila & Shanghai

Hillsboro, Oregon, Us

Led Strategic Planning, Web, and Sales Operations groups= Built analytic team & in-sourced strategic planning from Bain. Realized $1M+ annual savings= Drove development of digital marketing capabilities, launched email marketing= Conducted in-person customer research in US & Asia. Led global email, web, phone surveys= Led CEO’s quarterly competitor analysis process= Mined competitive data from SEC, trade press, field reports, job postings, & engineering= Managed development of annual strategic plans, built sales models, and led TAM analysis= Identified key metrics with CEO and drove implementation of management sales reports= Built & led “Customer Care Team” to accelerate prospective $3M+ customer projects= Developed investor relations presentations. Presented to analysts & institutional investors

Boston, Massachusetts, Us

Provided management consulting & analysis for high-tech, finance, energy, & nonprofit clients= Electric Utility: developed market strategy, identified competitor overlap, structured deals = Credit Cards: improved customer retention, realized $150M liability reduction= Hard Disks: created a customer satisfaction strategy, analyzed service economics= Defense Electronics: demonstrated improved market position from leveraging partners

Built or managed every operations department in a high-tech manufacturing start-up. = Teams led: Engineering, Production, Prototypes, Quality= Led staffs of 100 people

Mba, Marketing, Finance

Bs, Electrical Engineering