Don Hussen Email & Phone Number

Greater Denver Area

Consulting firm focused on impact in early start ups and mid-size companies- Fractional CTO services- Cloud infrastructure design, planning and implementations across all industries- AI applications in LLMs, pricing, customer profiling, and marketing attribution- Workflow optimization to ensure critical systems are communicating effectively - Data.

• Core of the Data Science organization responsible for establishing & maintaining media partner relationships, product development, automation and QA/QC. Manage a team of 20+ data scientists that touch all 4 core.
• Identify and develop targeting and measurement opportunities with all major digital ad networks
• Partner with new ad platforms to determine the effectiveness of their media prior to IPO
• Testing and approval of analytics product releases and enhancements
• Creation of a Data Integrity team responsible for the accuracy and consistency of data over its entire life cycle
• Design of the initial solution for measuring the ROI of addressable TV

Westminster, CO

• Established a team to focus on new product development and report directly to the CAO. Manage and lead strategic planning activities and facilitate project plan implementations along with the communication of progress.
• The on-boarding of all new digital media integrations including social, search, display, mobile, video and TV
• Designed privacy-compliant solutions leveraging financial services data that required multiple creative ideas around the sharing of data. New business vertical drove $1MM in incremental revenue in the first year
• Lead the development of a new product vertical that enables in-flight campaign optimization and reporting, culminating in $2MM in revenue in the first two years
• Developed the largest scale offline measurement tool for search
• Managed a rotational analyst program that hires high potential individuals out of the top graduate schools and rotates them through multiple analytical disciplines over two years

Westminster, CO

• Completely overhauled measurement methodology to separate causal from non-causal approaches in addressable media. Started as a team of one and grew it to twelve in less than two years. Built the first-of-its-kind.
• Developed a measurement solution for CPG that grew revenue from $0 to $3MM in two years
• Redesigned the approach to measuring cross channel campaigns (display media on top of direct mail)
• Customized solutions for additional industries including auto, retail, transportation and financial services
• Led an international pilot including data acquisition, infrastructure, product development, delivery, automation and the successful transition to general availability (GA)
• Responsible for presenting measurement methodology to a broad range of audiences from C-level executives to data scientists to media buyers

Phoenix, Arizona Area

• Responsible for delivering data driven insights and recommendations to the largest product category (consumables). Led the design and implementation of two database solutions along with the ongoing maintenance/health.
• Spearheaded the development of a new customer database enterprise after building the business case for outsourcing the solution. Business lead in the design, development, testing and launch of the new system. Managed.
• Developed a vendor-funded analyst program that allowed me to double my resources during a hiring freeze
• Responsible for 15% revenue growth for consumables brands via Merchandising and Marketing strategies
• Partnered with CRM team to leverage customer profiling, modeling, segmentation and multi-channel contact strategies to develop targeting capabilities that drove 25% increase in top line profitability in the first year
• Managed multiple relationships with outside consultants in campaign execution, reporting and research

Phoenix, Arizona Area

• Successfully launched their PetPerks loyalty program, built the reporting and modeling tools, and developed customer retention/acquisition strategies via direct mail and email
• Developed reporting for customer profiling, market basket, cross shopping behavior, customer sourcing and performance of in-store initiatives
• Designed the measurement methodology for each customer contact strategy and automated the campaign and annual reporting of results.
• Implemented the first-of-its-kind net lift model which focused on customers that were responsive to media and identified their primary contact channel
• Built multiple customer value segmentations and lifetime value models utilizing transactional data, demographics and Nielsen panel data
• Utilized these models to monitor and react to customer trends including churn/defection from the store and product categories resulting in $2MM in incremental sales in the first two years

M.S., Statistics

B.S., Mathematics - Statistics