Don Hussen Email & Phone Number

Greater Denver Area

Consulting firm focused on impact in early start ups and mid-size companies- Fractional CTO services- Cloud infrastructure design, planning and implementations across all industries- AI applications in LLMs, pricing, customer profiling, and marketing attribution- Workflow optimization to ensure critical systems are communicating effectively - Data monetization research to understand market potential and client's strategic positioning- Evaluate integrations in adtech for developing new business lines and closing others- Extensive network of coveted data scientists and engineers - Organizational review and hiring recommendations across multiple industries- Advise and mentor leadership teams as well as data science professionals

Core of the Data Science organization responsible for establishing & maintaining media partner relationships, product development, automation and QA/QC. Manage a team of 20+ data scientists that touch all 4 core products (Targeting, Data Enhancement, Measurement and ID Graph) and client verticals (CPG, Retail, Automotive and Financial Services)• Identify and develop targeting and measurement opportunities with all major digital ad networks • Partner with new ad platforms to determine the effectiveness of their media prior to IPO• Testing and approval of analytics product releases and enhancements• Creation of a Data Integrity team responsible for the accuracy and consistency of data over its entire life cycle• Design of the initial solution for measuring the ROI of addressable TV• Asked by former CEO to lead a committee to focus on maintaining startup culture after Oracle acquisition

Westminster, Co

Established a team to focus on new product development and report directly to the CAO. Manage and lead strategic planning activities and facilitate project plan implementations along with the communication of progress towards goals/objectives and delivery to the client• The on-boarding of all new digital media integrations including social, search, display, mobile, video and TV• Designed privacy-compliant solutions leveraging financial services data that required multiple creative ideas around the sharing of data. New business vertical drove $1MM in incremental revenue in the first year• Lead the development of a new product vertical that enables in-flight campaign optimization and reporting, culminating in $2MM in revenue in the first two years• Developed the largest scale offline measurement tool for search• Managed a rotational analyst program that hires high potential individuals out of the top graduate schools and rotates them through multiple analytical disciplines over two years• Core member of Health & Wellness committee that launched two weekly cross-fit and yoga classes, annual field day of outdoor events, and health day including flu shots and body fat testing

Westminster, Co

Completely overhauled measurement methodology to separate causal from non-causal approaches in addressable media. Started as a team of one and grew it to twelve in less than two years. Built the first-of-its-kind measurement solution for facebook & twitter that allowed them to monetize their platforms prior to their public filing.• Developed a measurement solution for CPG that grew revenue from $0 to $3MM in two years• Redesigned the approach to measuring cross channel campaigns (display media on top of direct mail)• Customized solutions for additional industries including auto, retail, transportation and financial services• Led an international pilot including data acquisition, infrastructure, product development, delivery, automation and the successful transition to general availability (GA) • Responsible for presenting measurement methodology to a broad range of audiences from C-level executives to data scientists to media buyers • Designed a team to focus on automation of product delivery and QC that reduced delivery time by 50%

Phoenix, Arizona Area

Responsible for delivering data driven insights and recommendations to the largest product category (consumables). Led the design and implementation of two database solutions along with the ongoing maintenance/health of the system• Spearheaded the development of a new customer database enterprise after building the business case for outsourcing the solution. Business lead in the design, development, testing and launch of the new system. Managed database architects, programmers, internal/external IT personnel to ensure that key milestones were on time and on budget • Developed a vendor-funded analyst program that allowed me to double my resources during a hiring freeze• Responsible for 15% revenue growth for consumables brands via Merchandising and Marketing strategies• Partnered with CRM team to leverage customer profiling, modeling, segmentation and multi-channel contact strategies to develop targeting capabilities that drove 25% increase in top line profitability in the first year• Managed multiple relationships with outside consultants in campaign execution, reporting and research• Developed standard and ad-hoc reporting centered around the customer for monitoring/forecasting of business trends• Monitored external trends in data collection, appends and validation in the pursuit of a 360 degree customer view

Phoenix, Arizona Area

Successfully launched their PetPerks loyalty program, built the reporting and modeling tools, and developed customer retention/acquisition strategies via direct mail and email • Developed reporting for customer profiling, market basket, cross shopping behavior, customer sourcing and performance of in-store initiatives• Designed the measurement methodology for each customer contact strategy and automated the campaign and annual reporting of results.• Implemented the first-of-its-kind net lift model which focused on customers that were responsive to media and identified their primary contact channel• Built multiple customer value segmentations and lifetime value models utilizing transactional data, demographics and Nielsen panel data• Utilized these models to monitor and react to customer trends including churn/defection from the store and product categories resulting in $2MM in incremental sales in the first two years• Trained and mentored the Marketing organization in data management & computer programming (SAS & SQL)

M.S., Statistics

B.S., Mathematics - Statistics