I build a gourmet cheese production company and a powerful brand, Casa Del Cheese. This company produced 100 % natural and preservative free artisan Cheese in Mumbai. From selling through farmers markets, we began selling directly through our channel and website, and our own cheese shop. We also sold to several restaurants, events, caterers across the city. Casa Del Cheese has been a pioneer in the artisan Cheese space within the country.

The Startup Leadership Program (SLP) is a highly selective, 6-month long International program and global network for outstanding founders and innovators. SLP Fellows have founded 1,000 companies that have raised $400 million and has been featured in Forbes, TechCrunch, and TEDx. The program focuses on developing the entrepreneur to become the next generation of leading startup CEOs.

Was instrumental in piloting a micro site called SMEMentor on Moneycontrol.com, a platform for SMEs & Start ups to get connected, get mentored & showcase their businesses. Heres a summary of my work profile : o CONTENT PRODUCTION: I set up a team of writers & copy-editors and supervised, ideated & produced all content on the site within a stipulated budget. This included lots of INTERACTIVE TOOLS like online chats, video interviews, mentoring videos and maintaining a constant buzz on the message board. o SALES & REVENUES: Worked with the Sales teams to map out content strategies that could generate revenues. Made a few presentations to our major advertisers which included Vodafone and HSBC. o EVENTS: Sme mentor organized a number of events through the year across the country. Hosted each of these events as an EMCEE, and got an opportunity to personally meet up with SMEs in Tier II & Tier III cities. o MARKETING: Worked on all kinds of online and offline promotional activities & social media campaigns. Struck non-financial TIE UPS with entities like CRISIL, BSE SME, TIE Mumbai and Mumbai Angels. o GOOGLE ANALYTICS: Tweaking content based on page views and applying appropriate tag words to drive better traffic

Taken up freelance writing assignments for business magazines and portals

Lead reporter and producer for Starting Up, a top rated show on Start ups, innovation and groundbreaking entrepreneurship in India. Starting Up is aired on Saturday 9 pm and Sunday 10 am on ET Now.

Was producing a magazine format show called ‘Smart Money’ which addresses issues of an investor, consumer, borrower and a small businessman. The entire show was heavy on profiling people, their issues and solutions in the form of discussions and graphs. We also profiled selected persons who had made achievements in their financial forecasting and are now breathing a sigh of relief. Their planning was either in the form of starting out their own venture or even successfully coming out of debt. To view some of these stories log on to: http://in.youtube.com/watch?v=9Lvpd4Zvg1U

Pursued research heavy stories in the banking sector. Regularly attended the quarterly credit policy meets at RBI. Had also participated in a 3 - day Monetary Policy workshop conducted by the RBI, in Pune.

Worked on two weekly shows, Paisa Vasool and Yyuva, producing research heavy content on subjects from energy, economy, agriculture, auto to soft stories related to career, youth, profiling successful entrepreneurs etc. Had also co-anchored many of their guest interviews and conducted discussions with students on camera.

- Was being trained and groomed as a part of the business bureau - Pursued stories related to city, health, lifestyle and business.

This was my first job as a news reporter where I was thrown into the crime department. - My achievement here: 14 Published articles with 8 bylines- Beats covered apart from crime: Traffic, BMC, Human-Interest, Education & Cooking

Worked out of their regional office in Bandra while coordinating with the New Zealand office for sending students abroad and counseling them before they left.