Dhwani Chheda Email & Phone Number

Toronto, Ontario, Canada

Mumbai Metropolitan Region

Mumbai Area, India

- Managed key accounts including Casio, Radio Mirchi, Vodafone, Nivea, Thomas Cook, and Renault. - Led the execution of the first-ever 360-degree campaign launch for Casio G-Shock India- Worked with influencer agencies to launch influencer campaigns, generating over 30% in product inquiries for G-Shock. - Strategized and implemented a nationwide digital campaign launch for Vodafone Idea’s new 4G network.- Proposed a year-long digital strategy for Nivea by capitalizing the increase of influencer marketing- Actively involved in the re-branding exercise for “Radio Mirchi” as “Mirchi” including brand positioning, brand identity and strategy- Worked with cross-functional teams to plan & execute monthly marketing campaigns across Print, TV, OOH, Social & Digital.

Greater New York City Area

- Developed marketing strategies to acquire users through multiple paid channels- Integral part of planning & executing one of the largest spelling bees in USA, South Asian Spelling Bee- Contributed to producing a reality TV show called America's Smartest Family for Zee TV USA - Tracked efficiencies of the marketing spend across channels including Facebook campaigns,Ad networks and social media campaigns

Greater New York City Area

- Assisted in pre-sales process by conducting research; identified, contacted prospects & generated leads. - Formed business case studies and one pager's to facilitate company learning. - Used software’s like PocketMath & Google Analytics to optimize real-time reporting and campaign management.

Greater New York City Area

- Executed influencer marketing campaigns and worked directly with influencers across Instagram, Facebook, YouTube, etc.- Lead everything from influencer discovery to outreach, negotiation, and creative deliverable management.- Built influencer-facing creative briefs and contracts, and review content to ensure it meets client expectations

Mumbai Area, India

- Responsible for creating a content strategy for Loreal, Maybellie and Garnier Fructis across all social media platforms. - Monitored digital & new media trends and competitor offerings to identify potential business avenues and improve current offerings - Utilize analytics to analyze and monitor effectiveness of various aspects of the campaigns such as traffic, leads, and conversions- Created buzz around the brand, its product promotions, launches and brand sponsored events.

Master Of Science (M.S.), Marketing Analytics

Growth Marketing

Completed a multi-week part-time program for Growth Marketing Professionals. Course content included: Growth and experimentation mindset.

Master Of Arts (Ma), Sociology

Bachelors Of Mass Media, Advertising