-Analyzing data to identify most revenue generating courses and courses popular amongst repeat customers-Calculating likelihoods of customers making a next purchase so as to focus on the most probable segment-Worked with the search query data to identify most searched keyword and its trend leading to insights about new courses that can be introduced-Working out the success rates of call backs and discount coupons minimizing the cost price

•Worked with the CTO to organize the report data generated using Image processing techniques •Uniformised the data formats from different labs to collate into a single database •Wrote a data manipulation programme to automatically track progress for repeat customers •The algorithm also made lifestyle recommendations using data collected by interviewing doctors and readings from the reports for both new and repeat customers The feature was incorporated on both android and web platforms and received high appreciation from customers.