'My Little Cupboard' is a fashion blog; a culmination of my discoveries of styling, photography, art and storytelling through the lens of fashion. - Experienced in digital marketing and audience-engagement - Content creation for 60+ global fashion brands- Creative conceptualisation and strategy development for digital content- Developed entrepreneurial abilities by self-learning and executing web development, copywriting, photography, metric analysis and PR

Ideating and developing decks for upcoming projects; Analysing social media performance and creating content for increased engagement

Collaborated with a multi-disciplinary team to develop a consumer-facing online + offline marketing campaign aimed at enhancing the consumer-product relationship by questioning throwaway culture and influencing consumer purchase behaviour towards 'slow, valued, mindful.' The campaign included a film and a strategy for an immersive retail experience and PR event. This project, created for Kering x Centre for Sustainable Fashion, was selected as the winning project which was then pitched to the sustainability department at Kering HQ in Paris. Additionally, the project also enabled extensive research on innovative materials, supply chain and weighing environmental impacts across production and consumption.

Consulted on collections in the pre-production stage through visual decks to effectively help internationalise independent sustainable fashion labels associated with this B2B company.

Main activities: Content creation, photography, copywriting, social media scheduling, developing brand identity and strategising influencer collaborations

Gained luxury retail exposure by planning in-store experiences at the multi-designer luxury store housing Paul & Joe, DSquared2, Iceberg etc. Strategised paid partnerships with key influencers for monthly campaigns.