Dhwani Desai

Dhwani Desai Email and Phone Number

Principal Marketing Insights Lead, Reality Labs @ Meta
Seattle, WA, US
Dhwani Desai's Location
Greater Seattle Area, United States, United States
Dhwani Desai's Contact Details

Dhwani Desai personal email

n/a

Dhwani Desai phone numbers

About Dhwani Desai

I work at the intersection of customer insights x strategy. I orient on the business problem to solve, and with my extensive career in user research and consumer insights, design research and translate insights into actionable recommendations to inform strategic business decisions. I love solving problems and pride myself on being a versatile strategist, having worked across agency and client-side, B2B to B2C, industries from CPG to Tech, across regions including Asia Pacific and North America and business problems from driving brand growth, retention to adoption of emerging technology.I am motivated by a compelling mission, a strategic business problem and a great insights team to support. Specialties:Consumer Insights, Marketing Insights, UX Research, Brand Strategy, Go-to-Market Strategy, Innovation Strategy, Product Marketing

Dhwani Desai's Current Company Details
Meta

Meta

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Principal Marketing Insights Lead, Reality Labs
Seattle, WA, US
Website:
metadownhole.com
Employees:
136862
Dhwani Desai Work Experience Details
  • Meta
    Principal Marketing Insights Lead, Reality Labs
    Meta
    Seattle, Wa, Us
    View
  • Meta
    Global Marketing Insights Lead, Reality Labs, Brand & Monetization
    Meta Sep 2022 - Mar 2024
    Menlo Park, Ca, Us
    View
  • Meta
    Team Lead/ Principal Marketing Insights Manager, Small Business Advertiser Revenue
    Meta Mar 2021 - Aug 2023
    Menlo Park, Ca, Us
    Managed a team of 4 researchers responsible for driving customer understanding across the small business advertiser marketing and sales orgLed global qualitative and quantitative research on advertising customers that translated directly to revenue-driving marketing and sales activities Studies including segmentation, personas, customer journey, positioning research to inform growth marketing effortsBuilt the organization's first social listening program to bring outside-in voice of customer and competitor intel
    View
  • Meta
    Senior Marketing Insight Manager, Small Business Advertisers
    Meta Mar 2020 - Mar 2021
    Menlo Park, Ca, Us
    View
  • Meta
    Marketing Insights Manager, Smb
    Meta Jan 2019 - Mar 2020
    Menlo Park, Ca, Us
    View
  • Flamingo
    Project Director, Cultural & Brand Strategy
    Flamingo Mar 2016 - May 2017
    London, Gb
    Led regional APAC insights for Tech & CPG clients including Uber, Disney, Google, 3M by connecting culture, category, competitor and company insights to inform marketing and growth strategy
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  • Neontiger
    Senior Market Researcher
    Neontiger May 2014 - Feb 2016
    Led market research across APAC for CPG brands including Coca Cola, Dove, L'Oréal to inspire relevant and successful marketing campaigns
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  • Young & Rubicam
    Brand Planning Intern
    Young & Rubicam May 2013 - Aug 2013
    New York, Ny, Us
    View

Dhwani Desai Skills

Market Research Marketing Research Consumer Insight Qualitative Research Strategic Communications Consumer Behaviour Marketing Strategy Product Innovation Product Management Integrated Marketing Communications Planning Product Strategy Strategic Planning Content Strategy User Experience User Experience Design Consumer Behavior User Centered Design Design Thinking Marketing

Dhwani Desai Education Details

  • Northwestern University
    Northwestern University
    Marketing
  • National University Of Singapore
    National University Of Singapore
    Marketing
  • Beijing Language And Culture University
    Beijing Language And Culture University
    Chinese Studies

Frequently Asked Questions about Dhwani Desai

What company does Dhwani Desai work for?

Dhwani Desai works for Meta

What is Dhwani Desai's role at the current company?

Dhwani Desai's current role is Principal Marketing Insights Lead, Reality Labs.

What is Dhwani Desai's email address?

Dhwani Desai's email address is dh****@****oup.com

What is Dhwani Desai's direct phone number?

Dhwani Desai's direct phone number is +184786*****

What schools did Dhwani Desai attend?

Dhwani Desai attended Northwestern University, National University Of Singapore, Beijing Language And Culture University.

What are some of Dhwani Desai's interests?

Dhwani Desai has interest in Social Services, Children, Languages, Travelling, Education, Environment, Poverty Alleviation, Disaster And Humanitarian Relief, Digital Photography.

What skills is Dhwani Desai known for?

Dhwani Desai has skills like Market Research, Marketing Research, Consumer Insight, Qualitative Research, Strategic Communications, Consumer Behaviour, Marketing Strategy, Product Innovation, Product Management, Integrated Marketing Communications Planning, Product Strategy, Strategic Planning.

Who are Dhwani Desai's colleagues?

Dhwani Desai's colleagues are Drew Dilley, Bajrangi Yadav, Aya Avishai, Phd, Lbm Bg, Janib Ali, Tommy Buchanan, Liza-Bart Carroll.

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