Engaged with brands like AZORTE India, Ajio Luxe Wkend, Jio World Plaza & Magnanimous Social. -Executed efficient social media management by crafting monthly content calendars adhering to brand guidelines, and conducting weekly client meetings to provide progress updates.-Curated engaging social media content by promptly creating posts, stories, and reels using incorporating trending topics, music, and videos, while ensuring proper referencing and utilising relevant hashtags.-Organised photoshoots, collaborating with photographers for quality output in bi-monthly social media campaigns.

Tackled the challenge of leveraging big data to improve businesses' ESG reporting on sustainability. Our project's title, "With the growing urgency of fulfilling the 2030 Net Zero Commitment, as well as the threat of companies using green-washing tactics for publicity, how can businesses better leverage big data on the topic of sustainability to improve their ESG reporting?" encapsulates the essence of our work. We were tasked with finding innovative solutions to help companies make informed decisions and enhance their sustainability performance. Working with my talented team, "The Good Practice," we delved into the realms of big data and sustainability, exploring their intersection and potential for positive change. The fusion of big data and sustainability offers a promising path to effective ESG reporting.

Formulated strategies for brands like Ace of Pubs, Christ Church School & 9122 Records with my team of 4. -Engaged with clients to determine their desires & requirements, then strategised solutions and feedback.-Fostered 2 interns about the brands, and managed task delegation & completion. -Implemented Hootsuite, saving team’s 1.5 hours/day reducing pressure & time. -Increased social media interactions in all channels- 20% Instagram, 45% Facebook, 5% Twitter.

Facilitated collaborative partnerships with brands such as Allegro India, Syska Personal Care & Syska Accessories, Castrol Biking & Castrol Active, Dr. Oetker Funfoods, Finolex & Captain Zack and UPL - LTD.-Created over 15 social media strategies for 3+ brands across sectors, and executed 2 SEO campaigns to enhance online brand visibility.-Leveraged Canva Pro to design over 200 graphics for Facebook Ads, while producing creative content for brands' social marketing campaigns.-Boosted social media engagement from 30% to 65% across three brands.-Increased consumer reach by 41%.

Started as an intern, promoted to Jr. Marketing Executive.-Enhanced offline presence by partnering with prestigious clients like Lodha Group, Hotel Trident, JW Marriott and Runwal Group, while meeting tight deadlines through meticulous planning and consistent client communication.-Researched light market, benchmarked competitors for business intel.-Designed the brand logo and developed an extensive product catalogue for over 500 products.-Represented as the company’s executive at various international trade fairs like LED expo.-Business development: Clientele increased by 33%.

• Performed general office duties and administrative tasks.• Managed the internal and external audit functions.• Documenting financial transactions by entering accounting information.