Managing corporate marketing and communications functions like Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing. Roles & Responsibilities • Plan, strategize & implement various marketing campaigns across a variety of platforms (Social Media & Print) for various divisions.• Assist in regular co-ordination with all major industry print and electronic medium to supply any required promotional material.• Develop and Manage online brand strategy of various CSR related brands.• Leading the development and implementation team doing company’s social media strategy• Responsible for banner, blog/site promotion.Key Achievements• Introduced new digital marketing activities• Leading the team responsible for content development and brand positioning on Social Media networks• Part of the Marketing and Communication team which for Avid Learning – fosters creative learning across the mediums of Arts, Culture and Heritage.• Managed the smooth execution of deliverables of sponsorship deals with various properties like India Art Fair, Skoda Art Prize, TEDx Gateway and Kalaghoda Arts Festival

Handle current portfolio and Clients and build new business opportunities with main aim to develop and achieve client objectives and becoming the trusted advisor for our clients' retail branding needs.Roles & Responsibilities • Lead all interactions, including strategy development with current & prospective clients. • Conceptualization Innovation for presenting and selling store designing, visual merchandising, retail visibility, outdoor advertising, creating experiential zones for consumers at retail points• Develop and implement innovative brand plans including but not limited to planograms, consumer promotions, new product introductions, experiential marketing etc.• To communicate the company’s proposition to the target accounts, conduct effective presentations and carry out techno-commercial interactions with clients. • Overseeing the execution of the complete project in given time frame.• Take the initiative and opportunity to identify, and create exciting new services for the client and respective brands.• Managing complete business operations inclusive of total accountability for profitabilityKey Achievements• Introduced various brand specific branding elements on points of sale locations for Asian Paints Ltd.• Seamless branding activity for point of sale locations for Asian Paints Ltd focussing on South markets.• Launched ‘The Electronic Store’ part of ‘The Mobile store’ by effective point of purchase branding activities in stores all across India.• Conceptualized a revived look and feel of Sharekhan Ltd branches by adding innovative branding elements thus building special brand identity across India.• Rebranding activity for Canara HSBC OBC Life Insurance at various branches of Canara bank, HSBC bank and OBC bank across India. • All India BTL activity for Symantec India Corporation to drive sales at IT hubs and markets.• Part of internal communications and team building activities team for Starcom Mediawest Group.

Conceptualize and implement various events and BTL activities for current set of Clients. Also build & manage the assigned portfolio of clients and generate new business and new clientele.Sr. Client Servicing Executive• To handle all the BTL and promotion activities like Mall promotions, bannering activities, Promotional activities at Corporate and colonies• Briefing the creative team and ensuring that the commitments are kept.• Scrutinize success of promotions through footfalls and registrations.Key Achievements• Launched Reliance Fresh stores at various locations in Mumbai• Handled all India conferences and sales meetings for Gunnebo India Pvt Ltd

To handle all the Btl and promotion activities like Mall promotions, bannering activities, Promotional activities at Corporate and colonies.Key Clients Handled in Nyka Events1) COLGATE