A seasoned SaaS demand generation specialist with over 8 years of experience in working with established industry leaders and rapidly growing startups. I have designed and scaled marketing programs across different geos, industry verticals, and market segments. Delivering KPIs and programs like ARR and pipeline targets, inbound lead generation, SEO/SEM, CRO, physical/virtual events, and ABM activation.I excel at utilizing data-driven insights to identify growth opportunities and optimize marketing campaigns for maximum ROI. My entrepreneurial background has honed my capability to adapt to evolving market dynamics, while my experience in building and leading teams ensures that I can effectively collaborate and inspire cross-functional groups to achieve ambitious growth targets.
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Product And StrategyTimes InternetDelhi, India
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Gtm - Demand GenerationDisprz Feb 2024 - PresentDelhi, India -
Chief Of MarketingTwyn Mar 2022 - Feb 2024Noida, Uttar Pradesh, India -
Demand GenerationFreshworks Nov 2019 - Aug 2022Chennai Area, IndiaResponsible for - Designing, planning and executing Freshdesk's demand generation GTM strategy for mid-market enterprises- Scaling lead generation programs across different geos, industry verticals and market segments- Identifying Freshdesk's buyer personas and creating a messaging strategy for content-led marketing programs- Generating and nurturing leads through funnel-focused messaging across various digital marketing channels like Google PPC, DV360, LinkedIn, Facebook, email campaigns and Webinars. -
Marketing - Analyst Relations, Business Unit And Intellectual PropertiesL&T Technology Services Limited Nov 2017 - Nov 2019Bangalore- Working with analysts across the globe like Gartner, Everest Group, HFS, Information Services Group (ISG), Zinnov, ARC Advisory, Ovum, Forrester Research, Nelson-Hall- Achieved leadership positions across 45 different industry reports over a period of 2 years- Branding and strategic campaigns for Medical Devices business unit and CTO Solutions- Competitive intelligence and bench marking for multiple business units of the company - Brand building among the analysts, key influencers, trade bodies and advisory community- Conducting international and national events -
Founding Member | Business DevelopmentFlux Oct 2016 - Oct 2017New Delhi Area, IndiaInventing and hacking quick solutions for our clients around a broad range of topics (like- sales, marketing and production). Helped create an in-company framework which facilitates higher productivity and greater customer satisfaction.Major roles included:- Client consulting- key account management - requirement analysis & proposal bidding - conducting primary & secondary research - catalyze GTM strategies and digital campaigns -
Business Development InternAuriga Software Private Limited Jun 2016 - Aug 2016New Delhi Area, IndiaResearched and analysed potential business processes for Texma ERP software. Increasing the software efficiency by 7-8 %. -
Marketing InternUber Feb 2016 - Mar 2016Delhi NcrBuilt engagement in the youth community in Delhi NCR. Strategized and executed offline marketing campaigns like Uber Treats. Creating a long lasting personal connection with users. -
Global Student AmbassadorPrezi Jul 2015 - Oct 2015New Delhi Area, IndiaCreated brand awareness amongst the students by various campaigns - online and offline. Increased adoption rate by nearly 70% in a target group of 400 students. -
Art InternContract India Jun 2015 - Jul 2015Gurgaon, IndiaImproved personal understanding of using art as a tool to drive business results. During my internship I worked on projects like J.K Tyres, Dominos, NIIT and Kenstar.
Dhawal Kumar Skills
Dhawal Kumar Education Details
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Computer Science -
Delhi Public School GhaziabadHigher Secondary Maths And Science
Frequently Asked Questions about Dhawal Kumar
What company does Dhawal Kumar work for?
Dhawal Kumar works for Times Internet
What is Dhawal Kumar's role at the current company?
Dhawal Kumar's current role is Product and Strategy.
What schools did Dhawal Kumar attend?
Dhawal Kumar attended Shaheed Sukhdev College Of Business Studies, Delhi Public School Ghaziabad.
What are some of Dhawal Kumar's interests?
Dhawal Kumar has interest in Children, Economic Empowerment, Education, Environment, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Health.
What skills is Dhawal Kumar known for?
Dhawal Kumar has skills like Management, Illustrator, Photoshop, Graphic Design, Social Media Marketing, Human Resources, Marketing, Public Relations, Microsoft Office, Research, Management Consulting, Teamwork.
Who are Dhawal Kumar's colleagues?
Dhawal Kumar's colleagues are Sowmya Shekar, Kapil Mehra, Vijay Sathe, Samir Lakhder, Deepak Kumar Kashyap, Kshitiz Ji, Pravin Karande.
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