Debbie Macmurray Email & Phone Number

Northridge, CA

Responsible for healthcare regulatory compliance for a privately held behavioral health care organization. Oversight of grievance/appeals, fraud preventions, compliance issues, contractual issues and regulatory audits and filings. Demonstrated working knowledge of DMHC, Med-Cal, Medicare, and DOI. Additionally responsible for developing, delivering.

Southern California

Financial planning, business strategy/development and marketing consultant to Meals-on-Wheels, Coastal Communities Concert Band, Greater San Diego Community Orchestra and the Jewel City Flute Choir. Established financial analysis/budgeting/forecasting/reporting systems, developed marketing programs for each organization including social media (HootSuite.

National Treasurer 2008-2012 and Life Member.

San Diego, CA

• Recruited doctors as franchisee candidates.
• Developed Quality Improvement Committee for the employed doctor offices. Established protocols for EMR.
• Increased profit by 135% using efficiencies in scheduling and staffing.
• Recruited and trained two Regional Directors of Optometry to manage 67 employed doctor locations.
• Ensured compliance with state regulations in all 28 states.
• Provided oversight of the management of the optometric offices to deliver best business results, maintain outstanding overall patient satisfaction that results in consistent delivery of Trusted Eye Care.

San Diego, CA

Responsible for leading multiple high performing regional teams in achieving sales/profit goals, quality of excellence, overall brand and customer/patient satisfaction in a 28 state, 232 store count region which included Franchise and Retail locations with both sublease and employed doctors.

Domestic And International

Developed eyewear recycle programs that resulted in giving sight to over 14,000 people. Additionally raised money and volunteered in two international and eight domestic vision missions. OneSight has helped over 8,000,000 patients receive the gift of sight.

Board of Directors member and mission leader volunteer to Cuba, Jordan, Malaysia and Australia.

San Diego, CA

• Responsible for entire HMO sales and profits, quality care and government compliance.
• Acted as the Chairman of the Board of Directors for the HMO.
• Led the provider recruitment team in building the Vision HMO network from 24 to over 1875 of the top providers in the industry.
• Increased sales and profits year over year.
• Increased the service area for the HMO to include the entire state of California.
• Increased the insurance book of business year over year while maintaining current plans.

San Diego, CA

Responsible for total store operations for twenty four locations in 5 state area. Entrepreneurial and innovative in new marketing and sales opportunities resulted in increasing revenues while improving profit margins by 22%.

San Diego, CA

Business consultant to both domestic and international franchisees in all aspects of the business including operations, financial management, real estate, store design, construction, marketing, training, wholesale, and legal. Led critical strategic initiatives including achieving increased revenue, strengthening consumer brand and increasing market share.

San Diego, CA

Built operations team that in turn increased sales while increasing profit margins. Designed employee and management development and training programs that were executed system wide.