Khaled Diab Email & Phone Number

Riyadh, Sa

Riyadh, Saudi Arabia

Kuwait

Jordan

• Responsible for managing all ongoing sales productivity efforts.• Evaluate and develop the sales force's commission and incentive plans to suit market/portfolio growth.• Implement Sales Rally with the marketing team for all new products, initiatives, and national activities to ensure optimal market execution.• Examine the implementation and develop correction strategies if required.• Arrange and organize the Sales Business Review with Management and the Sales team.• Maintain a field presence for implementation monitoring. Identifies strong performers and areas for improvement.• Track results of best practices (process measures, performance KPls, etc. ).• Assist and collaborate with Human Resources in the recruitment of new TDSs and CRs.• Key Achievements:• Sales process automation (ATU) by 100%.• Won with a strategic award across AMESA region, which consider as a key pillar of success for any business (2021 Building Sales Capability award)

Jordan

Responsible for managing Logistics and sales Delivery, Fleet & MEM agenda : Key Achievements: • Increase Time to sell by 15% by setting a clear delivery schedule, journey plan with sales team.• Enhance FC accuracy by 5%.• Prepare /implement MEM outsource project in Q2 as per the AOP .• Improved delivery efficiency from 85% to 95%.• Enhance product availability by working on Sales FC optimization project.• Achieved 100% delivery completion rate.• Prepare /implement Fleet management system project in Q4• Reduce # of logistics trucks from 35 to 25 with maintaining the same efficiency and productivity.• Transform 3% of total Jordan business from direct sale to Pre-sell system/ Model.• Transform 15% of total Jordan from direct sale to AS&D system / Model• Reduce Fleet costs for TT trucks by 5%.• Reduce Delivery costs by $200M

Jordan

Responsible for the go to market models and overall productivity and effectiveness of the assigned sales organization, sales logistics and revenue management these include planning, reporting, sales process optimization and sales projects implementation.Responsibilities:- Set AOP for go to market, logistics and productivity departments including CAPEXs and OPEXs.- Set targets, strategies, and tactics to achieve AOP objectives for the sales team.- Create and develop sales business development key performance indicators KPIs.- Keep reviewing sales processes to develop main ones and eliminate non –value activities.- Lead sales projects related to productivity agenda, logistics capacity and sales technologies.- Set sales development SBP based on the market need and organization vision.- Owning the go to market models / tools and recommending best solutions that will positively impact the cost to serve & productivity. I.e. Time to sell, Hand Held, Pre-Sell, AS&D.- Work closely with sales senior management on implementing the Revenue Management Strategy .- Actively participate in problem solving and growth mapping meetings with territory colleagues.Key Achievements: •Reduce Sales and distribution costs by $5MM through implementing Mega projects. ( Routes Efficiency)•Reduce # of logistics / delivery trucks from 54 to 35 with maintaining the same efficiency and productivity.•Transform 10% of total Jordan business from direct sale to Pre-sell system/ Model.•Transform 5% of total Jordan from direct sale to AS&D system / Model.•Support sales through a robust Pack Price Plan and review the implementation.•Implement TT trucks merge routes project with maintaining the same efficiency and productivity.•Enhance the T2S noun-service part by 6% of the total T2S.•Implement Hub and spoke project with sales director which increase sales volume by 10%.•Upgrade marketplace execution through supporting the execution of the Planogram project by channel (TT & MT).

Responsibilities:• Develop & drive Sales Go to Market, tools and content that will ensure numeric and weighted distribution growth by :- Owning the go to market models and recommending best solutions that will positively impact the cost-to-serve and productivity, Time to sell, Hand Held, pre-Sell, AS&D... etc.- Manages programs of all development (Sales, Systems. Routing, GTM).- Analyze project profitability, revenue, margins, bill rates and utilization.- Developing market execution standards / model store.- Set sales KPIs by DC and monitor performances to ensure Go to Market optimization.- Support the Sales team, focusing on business analysis, sales tools & program management.- Maintain a presence in the field to follow up on implementation and identify areas of improvement.- Track best practices results (ATU, Re-routing, process measures, performance KPIs, etc.) - Maintain the cost per Case.- Coaching and Train sales force as per the GTM agenda .• Key Achievements:- Reduce Sales and distribution costs by 20% through implementing Mega projects .-Create a comprehensive sales dashboard (KPIs) to track / achieve the annual target . - Provide full business diagnosis for PepsiCo's delivery department .-Transform 33% of total Jordan business ( Pre-sell delivery )to outsource operation / 3rd party .-Transform 3% of total Jordan from DSD to Pre-sell system.-Transform 1% of total Jordan from DSD to tele-sell system.-Transform 1% of total Jordan from DSD to AS&D system.-Improve sales Helper’s / CRs performance.-Prepare /implement MEM outsource project in Q2.-Prepare sales competences agenda with Sales capability manager.-Support south Agent team with updating south routes and enhance the infrastructure which led to increase sales volume with 18% VS the last year.

Amman

Responsibilities:- Follow-up day-to-day sales operations and targets .- Actively participate in problem solving and growth mapping meetings with territory colleagues.- Continuous improvement of productivity resulting in increased cost effectiveness and value.- Create a map for sales routs as per the geographical location.- Motivates, develops and mentor other service delivery employees and managers where relevant.- Prepare pre-sell daily Route Plans and ensure orders are distributed among Drivers accordingly.- Audit drivers’ routes and make sure orders are being properly dispatched to the market.- Track and audit merchandizing routes.- Help to continuously improve the routing process and tools through field learning.- Conduct regular trade visits to monitor execution and ensure understanding of customer’s needs.- Manage staff performance through PMP & KPIs.- Budget planning & tracking and cost optimizations.- Ensure safety procedures are implemented as per standards-Provides expert problem management support to difficult, high profile customer issues .- Ensure root-cause analysis is conducted and a corrective action plan is followed with any learning applied for future benefit .Key Achievements:- Supporting the implementation of Pre-sell department agenda.- Supporting the implementation of Hand Held system for the sales team. - Supporting the implementation of Tele sell system.- Improve Pre-sell Productivity from 62% to 98%.

Amman

Responsibilities:-Set annual objectives with attainable targets for supply chain team to meet organization AOP.-Set targets, strategies, and tactics to achieve AOP objectives.- Work closely with the Operation Frontlines to identify affordable & fundable Capability needs.-Provide ongoing problem solving continuously improve Best Practice Tools process and results-Create, amend and develop SOPs and supply chain KPIs to evaluate department performance.-Provide action Plans to reduce supply chain operations cost .-Coach the team and provide a constant feedback to improve the performance .-Leads the implementation of the Food Safety helpful tools, HACCP, GMP and AIBI audit.-Work in partnership with other departments to support future job performance of staff. -Monitor supplier performance tracking and work on an initiatives to further reduce costs.-Ensure that all processes complied with ISO/COSO standards.Key Achievements:- Reduce 30% of operations costs .-Increase 40% of the operational productivity.-Design & implementation safety project in all Pepsi warehouses in Jordan-Maintain a good control with Demand Compliance, Shipping Compliance and Forecast Accuracy .-Contribute effectively with the team in win with The King Abdullah Award for Excellence.-Re-design finished goods warehouses, which led to increase 35% extra capacity .-New Design for upgrading truck capacity which led to 28% Reduction in deployment cost $/case.

Amman

Responsibilities:- Follow up and update the Inventory Reconciliation reports.- Managing and motivate a warehouses team that consist of 100 employees .- Follow up & ensure that all goods quality requirements are implemented.- Ensure finished goods distribution between all warehouses in all location based on DOS report.- Ensure that deployment takes place according to the freshness to implement FIFO system.- Support sales departments by follow up the loading trucks process based on the sales orders. - Follow up PSD system (Pepsi Sales and Distribution) updates.- Prepare FG import plan based on availability, forecast, and lead time.- Ensure that all requirements of safety in warehouses are implemented.Key Achievements:- Successfully applied the SAP system in warehouses.- Improved the loading trucks cycle and met sales demand on time.- Improve warehouse capacity.- Improve warehouse performance in all functions.

Amman

Key Achievements:- Inventory Management: Implemented an advanced inventory management system, reducing raw material waste by 10% and optimizing stock levels to ensure continuous production flow.- Inventory Turnover Rate: Increased inventory turnover rate by 20% through effective forecasting and demand planning, reducing holding costs and improving cash flow.- Process Optimization: Streamlined raw material handling processes, leading an increase in operational efficiency and a 5% decrease in production downtime.- Warehouse capacity: Improved warehouse capacity by 20% through implementing an advance stocking approach.