Joe Whittaker Email & Phone Number

Cambridge, Gb

Cambridge, Gb

Oxford, Gb

Leading a small team of instruments, flow cells and software , I pore my time into disrupting the NGS market. Responsible for global product marketing of all Nanopore's current and future RUO and Dx NGS devices and consumables into the various genomics markets: infectious diseases, microbiology, reproductive health, genetic disease testing and oncology testing.

San Diego, Ca, Us

Creating demand in the infectious diseases, microbiology, reproductive health, genetic disease testing and oncology testing markets for Next Generation Sequencing.Previous to this, held multiple positions responsible for the strategic marketing of the oncology diagnostics division's portfolio of IVD and RUO sequencers, assays and software tools as well as strategic clinical partnerships.

San Diego, Ca, Us

Responsible for strategic marketing strategy for the clinical oncology division. Includes product launches, and demand generation of IVD clinical oncology portfolio: liquid biopsy (ctDNA TSO 500), TSO Comprehensive CE-IVD, NextSeq 550 Dx. Included working with Loxo, Lilly and Bayer on the launch of their therapeutics in coordination with TSO CE-IVD.

Cambridge, Cambridgeshire, Gb

A life science genomic engineering company that specialises in genetically defined (CRISPR/rAAV-based) human cell lines as IVD reference material for NGS, qPCR, IHC, FISH, NIPT, cfDNA assays and RNA-Seq.I manage the complete marketing mix, from market research and new product development, to pricing, positioning, and messaging, promotion, lead and awareness generation, and all the way through sales support and serving as a subject matter expert.Also responsible for: Management of the marketing mix within the diagnostic division for a diverse product range, achieving over 140% year growth (Financial year 2015-2016) on a multi-million pound portfolioLaunching of new product lines through development of the value-proposition, market research and messaging under an established timelineEngaging with customers and developing a genuine value-propositionMarket research and evaluationCreation and ownership of the marketing plan, including implementation of a fully integrated communication mix across 5 distinct product areasGenerating high quality content for both offline and on-line materialsDistribution managementInvestigative FDA processes and guideline interpretationOwner of email communications, advising category managers on content to produce as well as taking overall responsibility for their executionOrganizer and chair of the 2015 Indian symposium international conferenceCreating and executing campaigns with a high ROI

Giza, Eg

Responsible for pharma marketing. (Company was then sold).

Leverkusen, North Rhine-Westphalia, De

Master Of Business Administration - Mba

Professional Certificate In Marketing, Marketing

First Class, Biology