Senior Digital Marketing Specialist
Current- Responsible for new product launches through digital communication and platforms for awareness and acquisition.- Strategize and execute social media and digital branding programs from concept to execution in partnership with various internal and external cross-functional business partners.- Work towards the strategy and execution to drive the BSQ and PBSQ scores to meet the brand objectives.- Devise digital marketing, SEO, Content, Social and Media Strategies.-… Show more - Responsible for new product launches through digital communication and platforms for awareness and acquisition.- Strategize and execute social media and digital branding programs from concept to execution in partnership with various internal and external cross-functional business partners.- Work towards the strategy and execution to drive the BSQ and PBSQ scores to meet the brand objectives.- Devise digital marketing, SEO, Content, Social and Media Strategies.- Responsible for implementing customer-centric initiatives and communication to enhance ROI and customer lifetime value.- Drive lead generation for various company products and ensure growth on a month-on-month basis to meet the Annual targets.- Handles Omni Channel communication to meet the objective of cross/up-sell various company-owned products.- Social Community Management across all social channels, GMB, Facebook and drive traffic from these channels etc.- Online Content / Editorial Creation and Digital Production & development- Be responsible for the overall traffic on the platforms from various channels, including paid marketing channels within the allocated budget.- Monitor, review, plan, and report (weekly, monthly, and quarterly) for all campaigns & owned platforms of the company Show less