-Develop and implement effective sales and operations strategies for the luxury retail business, with a focus on maximizing revenue, profitability, and customer satisfaction across all retail stores in Portugal.-Create and monitor KPIs for sales, inventory management, and customer satisfaction. Analyze these metrics and develop action plans to address areas of opportunity or improvement.-Lead and motivate sales and operations teams managers to achieve sales targets, increase efficiency, and deliver a high-quality customer experience.-Develop and maintain relationships with key stakeholders, including suppliers, partners, and other relevant parties.-Oversee the implementation of policies and procedures, ensuring compliance with legal and regulatory requirements.-Prepare and present regular reports to senior management on sales, operations, and financial performance.-Conduct market research and analyze industry trends to identify opportunities for growth and revenue generation. Develop and execute plans to capitalize on these opportunities.-Company brands portfolio: Cristian Dior, Celine, Givenchy, Ferragamo, Zimmermann, Balmain, Dolce&Gabbana, Kenzo, Etro, Paco Rabanne …

⁃    Leading all the Portuguese Tesla sales activity/strategy in all areas with locations in Lisbon (El Corte Inglés, Belas), Oporto and all the temporary Pop up stores;    ⁃    Leading the team of Sales Advisors and Product Specialists and driving business to achieve and surpass all goals, KPIs and team’s productivity;    ⁃    Supporting and promoting individual growth of the staff;    ⁃    Analyzing sales and data reports to ensure constant reaction and business optimization;    ⁃    Ensuring staff maintains constant client communication;    ⁃    Implementing the whole multi-site Sales strategy in constant connection with the Marketing, Communication, Delivery/Logistics and Human Resources departments.

- Responsible for the daily managing of staff and the assigning of duties.- Managing and motivating staff ( > 10 people) to increase sales and ensure store efficiency and managing KPIs and performance management.- Development and implementation of the Marketing Strategy of the brand/store.- Maintaining awareness of market trends and monitoring local competitors.- Administrative and store management, inventory/stock management, visual merchandiser, schedules, team building.

- Opening of Lisbon's Store.- Responsible for the daily managing of staff and the assigning of duties. - Managing and motivating staff (five people) to increase sales and ensure store efficiency and managing KPIs and performance management.- Developmnent and implementation of the Marketing Strategy of the brand/store.- Maintaining awareness of market trends and monitoring local competitors.- Administrative and store management, inventory/stock management, visual mechandiser, schedules, team building.- Choose the collection (showroom in Milan, Italy.- Store supervisor of Marc by Marc Jacobs Store, Oporto, Portugal.- Seller of the brand in Portugal, in showroom sales, market analyst, customer service, attract new customers and budgets analyst.

- Matching the customer’s needs to the right product. - Willing to approach customers and able to close a sale.- Working as part of the sales team providing excellent customer service. - Excellent product knowledge. - Dealing with and resolving customer complaints and concerns. - Building a great rapport with customers. - Development and implmentation of Hugo Boss's policies and procedures. - Maintaining very high merchandising standards. Analyzing sales statistics and determining sales potential & inventory requirements.- Objectives driven strategy (KPIs).

Comercial/SalesmanDirect Sales to resselers, show-room management, visual merchandiser, customer management. Brand representation in Portugal, such as: Guru, Guess By Marciano, Fairly, Freesoul, LTB, De Puta Madre 69, MET, Kocca Jeans, HeyUDualtrend, Representação de Moda Lda, Travessa Monte Bela 84, 4300 Porto

Designer/ Project managerArchitecture Design/Management in 3D, using 3D Studio MaxLuis Miguel da Sliva Oficina de Arquitectura Lda., Rua Cidade da Horta nº47 r/c dto. Lisboa

Designer /Set designerDesigner of Sets and WardrobeGrupo Teatro de la Luna, Consejo Nacional de las Artes Escenicas, Havana, Cuba.

Interior DesignerDesign and Project Manager of the interiors of the 4 star hotel: Hotel PackardOficina Nacional de Turismo (Projects Department), Havana, Cuba.