Coordinated with Promotions and Programming team to develop and execute monthly integrated marketing plans that drive engagement and reach suggested target demographic and consumers. Maintained station’s website news, online contests, and sponsored banners.Responsible for overseeing social media and digital plans by tracking metrics and making adjustments as needed to optimize campaigns for best performance to drive client’s goals.Worked with Sales and Event Director for… Show more Coordinated with Promotions and Programming team to develop and execute monthly integrated marketing plans that drive engagement and reach suggested target demographic and consumers. Maintained station’s website news, online contests, and sponsored banners.Responsible for overseeing social media and digital plans by tracking metrics and making adjustments as needed to optimize campaigns for best performance to drive client’s goals.Worked with Sales and Event Director for station’s largest, annual Women’s Empowerment Exhibition to recruit and maintain over 100 vendors. Coordinated with local graphic artists to create imagery for event merchandising that added over $10,000 increase to profit. Collaborated with Sales and Operations team to deliver and maintain media assets and materials. Delivered budget reports, sales presentations, recaps, event & content calendars, station media kits, sponsorship decks, and endorsement proposals.Worked with Promotions Director to coordinate relevant, station branded events that drive on-site listener engagement. Implemented media plans, registered local talent, managed on-site partners, and prepared stage notes for hosts and DJ. Show less