Started with building owned creative house in 2003 after finishing my design degree with 5 colleagues providing design related services such as brand identity design, print ad and interior design. I stepped in to professional career in advertising / media as a project specialist for brand activations & digital in MEC Indonesia. Shifted as media planner in 2009 and then fell in love with media strategy and digital marketing . I managed to build a solid digital unit during my tenure in MEC Indonesia with wide range of digital capabilities including digital media, social media management, analytic & insights, digital creative & production, performance based media and also programmatic media.After 5 years working at agency environment, I'm then challenging myself on the other side of the industry by joining a start up insurance company responsible for its Digital Marketing and e-commerce development for Indonesia market.Now I'm working for one of the biggest publishing network in the country to lead its marketing unit of their media business group.Creativity always been the main driven for many projects I've done in my career and I believe - with the rapid changes in this industry - creativity will be the only element that remain and in the same time transforms us from time to time.