Dian Kartikasari Email & Phone Number

United States

Greater Atlanta Area

• Assisted customers with purchase decision, selections and encouraged adds on to customers. Created positive customers shopping experience through excellent product knowledge, outstanding customer service and effective product presentation on retail floor. • Assisted with the opening and closing of the cash register, product returns, purchase transactions and all kinds of activities involving cash register in timely and professional manner.• Maintained good relationship and regular communications with clients through calls and mail correspondence, conducted follow ups and extended services as personal shopper when needed.• Assisted with inventory work, product replenishment, re-ticketing, execution of the product merchandising display, process damaged and stolen merchandise.

• Developed a strong, interesting news stories ideas which communicates Oxfam’s program and pitch it to media, using organization’s campaigning themes such women empowerment, climate change and sustainable rural livelihood. Invite and arrange local, national and international, journalist visit to the program’s locations, arranged interviews with local government, communities, and other third parties such donors for media to obtain several key news source’s perspective.• Developed a strong link with local, national, and international media outlets (tv, radio, print, and online media) by responded quickly to incoming enquiries for interview, or by disseminated the most updated press releases materials and research studies conducted by the organization.• Drafted news releases, conduct story gathering and upload stories on blogs and organization’s website, capture and create photo bank and photo captions ready for use for internal or external purpose. Prepared press kit, establish key messages, and followed up signing off process to Country Director. • Developed annual media strategies, and budgeting.• Maintained and updateed media database and monitor coverage on media. Provided media summary information for the organization and identifying media engagement opportunities for Oxfam and its partners, by observing current national issues. • Developed media training kit and facilitate media training to all area program office in country.Result : Generated a total of 38 media coverage, both local and international media (links are available upon request)in less than 8 months

• Developed annual Media Advertising and Promotional campaign activities to achieve new product awareness and hit monthly sales targets. Campaign execution includes bookings of fashion spreads in magazines, product feature stories, editor’s pick, photo shoots for commercial prints, tv and outdoor media, jingles, quizzes and radio talk shows.Result: Best Integrated launch of Levi’s® 501® ReBorn edition in 2006 in Asia Pacific Marketing Award event. Best external collaboration for Levi’®s Ladies Style product launch in 2006, hitting almost 200% of targeted sales number.Highest Levi’s® Brand awareness in 2006 & 2007, scoring up to 78% of respondents in Levi’s Asia pacific region.• Planed and developed Public Relations campaign strategy to communicate and socialize brand values and achieve positive publicity for the company. Public Relations campaign consisted of media engagement events such as journalist trips, press conferences, product launch and celebrities product endorsements at consumer’s events such as fashion shows and music events.Result: In last quarter of 2006, Levi’s® brand hit 63% of coverage on local media, out of annual total coverage compared with all competitors and industries alike within Asia pacific region.• Seek partnership opportunities with other companies and brands for greater brand exposure, stronger campaign messaging impact, sales and positive brand imaging. (Over 20 promotional activities handled, co-branding involving partnerships with Panasonic, Adidas, Sonny-Ericsson, Mercedes Benz, MTV, iPod and UNICEF, and others).• Worked together with retailers on regular sales promotion activities, ensuring all retailers comply with Levi's brand guidelines.• Planed and developed promotional in-store activities for each product category to increase in-store traffic and induce product trials which aim to indirectly lead to purchase decisions (Together with OgilvyOne Worldwide advertising & PR agency).

• Led and implemented store design concepts in both new and renovated stores and counters to reflect Levi's® and Dockers Brand image. Result : New store design layout implemented in all 126 Levi’s® retail channels during 2001-2005. Twelve (12) Dockers® retail channels were opened during 2002-2003.• Led and implemented visual merchandising display in line with thematic campaigns and Levi's® Brand image.Result: Window and store displays updated carrying 14 product theme campaigns, executed in 126 retail channels annually.• Created modules and conducted sales personnel training, socializing product & brand knowledge, and basic customer service skills.• Designed and produced sales support print materials such as product catalogues, leaflets, posters, standees, hanging mobiles, newsletters and sales personnel manuals.• Conducted feasibility studies for possible new stores openings, issued regular retail calendars, and managed annual retail budget.

• Assisted brand manager in the garment production placed by buyers in San Fransisco and Canada produced by local contractors/factories,d for Dockers® and Levi’s® products to buyers. • Prepared all documents necessary for production process, such as garment purchase agreements, garment packaging print out, production calendars, and garment test reports.• Worked with other internal stake holder such as with quality control and shipping department, making sure export products have passed garment testing score, construction audit and shipment regulations for an on time on quality product deliveries.

Certification, Massage Therapy/Therapeutic Massage

Bachelor, Communication Science (Public Relations Major), 3.1

Education record