Responsible for coordinating equine education and outreach programs for the UF Large Animal Clinical Sciences Department and the UF Large Animal Hospital, electronic media outreach and marketing for the UF Large Animal Hospital key constituencies. Maintain practice-based equine clerkship.Manage and update UF Large Animal Hospital, UF Large Animal Clinical Sciences and UF Large Animal Extension websites.

Assisted in the creation of the practice-based equine clerkship and maintained the clerkship.Independently coordinated placement of students in clerkship, tracked performance and created reports based on assignments.Liaised between UF, veterinarians and students participating in clerkship.Responsible for all aspects of hiring veterinarians as courtesy faculty.Created course materials for students, faculty and courtesy faculty.Created and maintained courtesy faculty/student database to track all correspondence.Created and maintained e-Learning course website, updated equine extension website.Assisted with conferences and related activities, e.g. brochures, mass emails, press, scheduling, etc.Assisted with special activities and events when needed, assisted course coordinator with committee meetings, e.g. taking minutes, scheduling, etc.

Reported to CEO, created and updated marketing materials along with negotiating media buys, website design and maintenance, consultant for creating and launching new products, external and internal corporate communications, sales collateral and tradeshow marketing. I have not left this position as it was never a full-time endeavor; I am strictly a consultant for this company.Selected Accomplishments:Organized transformation of previously archaic Web site into a new site equipped with a shopping cart in order to expose organization to prospective retail and wholesale clients.Designed graphics for new Web site, effectively laid out Web site for ease of use.Orchestrated marketing endeavor to generate new business: mailed samples of supplies to prospective clients and utilized basic follow-up tactics to obtain new business.Completely redesigned catalog of products into a professional collateral marketing piece, which matched the look and design of the new Web site for marketing consistency.

Such an amazing company to work for! A unique robotics company with an intelligent niche; unmanned aerial vehicles (or UAVs). I worked with both marketing and business development in an effort to garner more business opportunities and spread the word about Prioria's unique UAV, Maverick. Before I moved on, I had the opportunity to contribute to a project that put Prioria on the map - a large defense contract with our allies, the Canadian government. I collaborated with the marketing manager in creating and disseminating press releases, promotional marketing materials, creating marketing videos, planning special eventsI attended tradeshows to garner new business partners and ventures, as well as sales opportunities. I assisted the business development director with daily lead management process including: creating and maintaining lead management database, creating lead management campaign including follow-up process and schedule, and creating sales quote process, generated and edited technical documents, created sales quote process and proposals. I am proud to have been a member of the team and highly recommend this company, as it is most definitely an up-and-coming force to be reckoned with.

Responsible for all aspects of marketing, e.g. coordinated special events, developed news releases, organized company participation in community fundraisers, developed advertisements in local media, composed copy for organization's collateral materials, created internal and external communicationsDeveloped annual marketing plan known as IMC (Integrated Marketing and Communications plan) Served as liaison to advertising agency, staff, organization, media and referring physiciansResigned from this position due to spouse's business transfer

This was a time-limited position and its purpose was to lease and/or sell a new 48-unit condominium development to capacity, which was accomplished in October 2008 despite the saturation of condos in the real estate market and the declining sales of new homes. Responsible for promotions, creating advertising, lead management, soliciting new clients, Web site management, building business relationships, and direct-mail campaigns. Selected Accomplishments:Performed ongoing market research regarding competitor pricing, number of sales and occupancy percentages.Created and orchestrated a direct-mail campaign, which generated numerous potential clients for sales and leases and eventually lead to contracts.Total amount sold: $980,000 of which $731,000 was sold as transaction broker (no other Realtor involved). Leased remainder of units (not including model unit) for $1,200 or more per month, totaling approximately $51,600 per month in rental income (based on a $1,200 per month lease; some units leased for more depending on size and location). Total approximate income from complex for the year based on my sales and leases: $1,599,200.

Duties: Report to CEO, create all advertising and promotional materials including direct mail-outs and brochures, special event planning, update at least five Web sites daily with related content including copywriting, train or familiarize new REALTORS® in respect to compliance with required forms, contracts, disclosures, etc., make certain that sales staff has necessary materials i.e. appropriate signage, design office materials such as business cards, produce marketing plans, evaluate marketing efforts, establish lead-management and client follow-up campaigns, generate press releases, write and disseminate contracts, serve as liaison between media/clientele and organization, speech writing for CEO, provide copy on behalf of CEO and agents for organizationally relevant publications. Due to the declining real estate market, this position was scaled back to part-time in March 2008.Selected Accomplishments:Established all marketing protocols and organization's marketing appeal.Created application that ultimately won Glaeser Realty the 2007 Small Business of the Year award presented by the Gainesville Area Chamber of Commerce.Planned a successful large-scale event with minimal costs and persuaded several local businesses to volunteer time and free products.Developed effective client survey campaign, which was used to gauge home purchaser's satisfaction with their buying experience; also used this tool as an effective means to retain clients and obtain new clients by asking to refer company to friends/family.

Duties: Campaign and event coordination, create marketing materials such as direct-mail pieces, advertisements and brochures, write press releases and tip sheets for the media, generate and publish all aspects of bi-monthly employee e-newsletter, extreme involvement in new-home sales, manage several databases including two Web sites for marketing/advertising purposes, manage and update company Web site, publish and distribute weekly sales report; work directly with Marketing Director on all aspects of marketing and public relations including development of strategic marketing campaigns.

Duties included creating press releases, pitching the company's newsworthy events and milestones to area media, assisting in promotional campaigns, designing marketing materials, coordinating headshots and participating in video production.

Duties included editorial assistance, organizing print media, photos and logs for editors. Two published articles, viewable upon request.