Overseeing sales, marketing and promotional activities, as well as identifying new business opportunities to drive revenue growthOperating as the point of contact for all matters specific to the accounts, between stakeholders, customers and key partners worldwideManaged a portfolio of key accounts across 10 international markets, including the Netherlands, France, Denmark and SwitzerlandWorked cross-functionally - marketing, product development & sales, to develop and execute account-specific strategies and promotional programsAnalyzed sales data & market trends to identify new business opportunities and make recommendations for product launches, promotions & pricing strategiesMonitored sales performance and implemented corrective actions where necessary, to drive revenue growth and achieve sales targetsNegotiated terms and agreements with key accounts - pricing, promotions and product assortmentCoordinated and executed trade shows and customer events to showcase the brand and its products

Developed and executed annual marketing plans for multiple categories (skincare, haircare & suncare), to support business objectives and drive growth Worked cross-functionally overseeing the timely execution of the marketing and sales plans in the professional, retail and travel-retail divisions.Built strategic relationships and partner with key industry players, agencies and vendors Planning and coordinating 360 large-scale campaigns for new category launch B2B & B2C, meeting strategic and financial objectives.Led market & consumer insights analysis to identify trends & customer needs - use data to inform strategic decision-making and optimize marketing campaignsSuccessfully managed crisis communication and product recall situations, ensuring minimal impact on brand reputation and sales performanceOptimized trade marketing strategies & retail execution, resulting in a 20% increase in sales and higher visibility for key products at retail & travel retail outletsBuilt successful partnerships with retail partners, resulting in increased brand exposure and sales performanceCoordinated successful events and activations, resulting in increased customer engagement and sales performance

Oversee brand strategy to meet business goals. Successfully promoted and launched productions with high TV ratings and significant box-office results. Led multi-channel brand campaigns across TV, radio, web, digital and social.

Coordinated each assigned release from conception to POS, including formatting, retail planning, meeting deadlines, keeping relevant teams updated, managing the artwork design and artwork proof-reading checks. Point of contact for Artists and Artist Managers, ensuring that a positive and trusting relationship is maintained.