Identify and tell the stories of The Salvation Army of Waco/McLennan County, TX by giving voice to our partners, volunteers and clients/guests. Manage social and traditional media including Facebook, Instagram and Twitter (search @salarmywaco) and search/Google listings. Curate content for these platforms. Create and pitch to print/TV/radio partners for free media coverage. Identify and implement marketing strategies to boost visibility, donations and sales (Thrift Store). Identify and implement community outreach opportunities and events to increase visibility & leverage partnerships. Recruit and manage volunteers across all facilities as a means to engaging community and corporate partners while being good stewards of donor dollars through the use of volunteers. And of course---all other duties as assigned. ;)

Business Development. Increased use of hospice services via marketing and outreach to healthcare providers and the community as we shift the focus from length of life to quality of life for patients and their loved ones. Re-built challenging relationships which increased referrals through a consultative selling strategy. Organized activities, managed territory, increased brand recognition through creative marketing strategies. Conducted cold calls and presentations to potential referral sources, including medical facilities such as physician practices, hospitals and long-term care centers.

As a healthcare quality and systems improvement director, I collaborated with hospital teams and regional healthcare organizations as we committed to ensuring that access to high-quality healthcare was available to all, no matter when, no matter where - - no matter what! My ability to manage and increase enrollment in our heart attack and stroke data registries required an ability to adjust and collaborate with an array of individuals by also helping meet their own needs and goals. Accounts represented the spectrum of healthcare including large urban, internationally renowned academic institutions to rural critical access and/or hospitals reaching the most- underserved communities as well as EMS agencies. Geographical area included NYC and Long Island (1996-2012) to Central (Austin/Waco/San Antonio) to South Texas (Rio Grande Valley). By providing hospital teams with excellent training, data analysis and impeccable customer service for our Get With The Guidelines® (GWTG) and ACTION Registry® programs for Heart Attack, Heart Failure, Stroke, Atrial Fibrillation and Resuscitation, retention was a key factor to my success. This required an ability to identify new marketing opportunities and adapt to an ever-changing environment and array of personalities. Working independently to build and retain relationships based on trust and service while honing in on actual customer needs; be it publicity, education, identifying research opportunities in the data or providing networking opportunity was critical. Successful performance was achieved by creating & implementing regional marketing strategies, identifying and meeting my customers’ needs while continually exceeding annual goals which were based on enrollment (sales and retention) and increasing hospitals and EMS agencies reaching award status (based on compliance goals) while often implementing other regional activities and serving as an organizational liaison to the community, media and at events and activities.

Community and Corporate Education and Outreach Director including Fundraising, Special Events, Volunteer Recruitment and Management, Project Management and introduction of new initiatives including Youth Education, Corporate/Employee Wellness, Public Awareness Campaigns around Heart and Stroke issues, Lobbying for legislative changes (CPR in Schools, AED laws, etc), collaboration with with corporate leaders, government agencies, community leaders and other healthcare organizations to increase awareness, increase revenue to support research. Special event implementation required recruiting, leading and motivating volunteers to achieve financial goals in a highly competitive market. Events ranged from black-tie social (heart-ball) events, Heart Walks, Golf Tournaments to unique restaurant tasting events garnered to increase revenue for research while increasing brand awareness. By creatively implementing new features and events, was able to continually exceeded annual performance goals based on either revenue goals or project impact goals while demonstrating versatility through a variety of roles. I was a returning employee to AHA, employed from 1986-1991 and returning from 1997-2016 for a combined total of 24 years.

Retail women's fashion outlet, I was initially hired in a temporary role and recruited by the district manager to full-time employment. Promoted from customer service, then 3rd key and finally as Assistant Manager thanks to an ability to provide outstanding customer service combined with a creative streak demonstrated in merchandising and tailoring our displays to reflect the style sensibilities of our NYC audience despite store being located in a rural community. Thoroughly enjoyed my career with Casual Corner and left only due to a relocation.

Meet/greet incoming clients, conduct direct mail marketing campaign for land-owners and conduct follow-up and cold-call to set appointments with potential customers, assist sales team with clerical needs.

Held several simultaneous seasonal roles in hospitality industry in tourist region of Pocono Mountains including: Overnight Front Desk Clerk, Days Inn-White Haven; Beverage Manager at Emerald Lakes Community Resort; Beverage Manager, Penn Lakes Resort; Bartender & Waitress at Lake Harmony Lodge