Diana Black Email and Phone Number

- Manage PR and media inquiries to help boost brand awareness and market share- Collaborate with subject matter experts (SME) to create SEO-friendly content in articles and thought leadership for the various industries we serve- Manage and create the social media calendar to post engaging content to help build brand awareness and promote thought leadership and expertise in the print industry- Develop omni-channel campaigns to create and execute engaging content based on marketing objectives, strategic insights, and channel best practices

- Collaborate with subject matter experts (SME) to create SEO-friendly content in articles and thought leadership for the various industries we serve- Manage and create the social media calendar to post engaging content to help build brand awareness and promote thought leadership in our industry- Develop omni-channel campaigns to create and execute engaging content based on marketing objectives, strategic insights, and channel best practices- Manage PR and media inquiries to help boost brand awareness and market share

- Collaborated with subject matter experts (SME) to create SEO-friendly long form content in blogs, contributed articles, and thought leadership for banking- Developed omni-channel campaigns to create and execute engaging content based on marketing objectives, strategic insights, and channel best practices- Develop, create, and execute integrated campaigns to drive leads for banking- Elevated brand visibility through thought leadership, webinars, and partnerships with industry organizations increasing market awareness- Analyze and report on content performance, integrating learning into future content creation- Partner with internal and external departments to develop industry-specific content- Test and optimize content including A/B testing

Small Business OC (May 2017 – Present)• developed marketing campaign strategies and executed multi-channel campaigns to drive incremental lift for Term Lending Unsecured Business loan non-prequalified population resulting in a 100% increase over April 2018 and additional booked loans• led, managed and executed premium segment programs including High Value Opportunity,Center of Influence, iPad, and Focus 25• lead end-to-end launch of marketing campaigns for Term Lending, Business Real Estate Financing and Business Payroll services including SAB writing, targeting, creative, messaging, readiness materials and LRC review processes • managed end-to-end launch of email campaigns for Term Lending which included creative approvals of static and live proofs, disclosures and offer detail screens to ensure the customer journey was working as expected• managed content, writing and process for customer messaging for Small Business Lending Term Loans, Business Real Estate Financing, Premium Segment and Business Payroll Services* partnered with Line of Business partners, Integrated Marketing, Execution to develop robust multi-channel strategies including digital, print, direct mail, social and in-branch* partnered with marketing OC and segment partners to develop or update cross-product customer facing marketing materials to support product growth or need* Aprimo project teams to assist in beta testing, provide feedback and provide input on improving the current holistic marketing processes* Brand Steward for Small Business Marketing to provide reviews, guidance and address questions related to brand changes* provide quarterly campaign performance for Term Lending campaigns comparing year over year results in direct mail, email and digital channels, report results and provide actionable recommendations * manage, develop and update disclosures partnering with LOB, legal, risk and compliance

Business Payroll Services (Jan. 2014 – April 2017)* managed the writing, design and publishing of marketing materials for various programs * managed content, writing and process for external customer messaging using an email vendor* wrote, worked with cross-functional team members and managed the process to publish external customer communications using the CVP and customer friendly communication* wrote and published content for team member sharepoint site* managed the publication of marketing materials and provided marketing support for FedEx docstore site for the sales team members* managed quarterly promotions and communications for the sales teams* managed content, writing and approval of public facing website for business line* managed content, writing and approval of materials for Small Business portal and BBG portal* project lead for business line initiatives including WageView, Workforce Management and customer communication centralization

- Managed change process for software deployment- Updated procedure documentation- Worked with Business Units on timelines and expectations- Troubleshooted issues with deployment of software and software package teams

Managed the marketing overlay promotions from concept to consumer Developed the concept and design of promotional materials Managed the project, including internal designers, print vendors, category managers and division sales staff Worked with manufacturers to secure coupons and support Coordinated with print vendors and mail housesManaged content/writing, design and printing of the marketing/merchandising planners, a tool that helped stores with their advertising planning week by weekManaged coupons for websites, in-ad and in-store promotions Worked with manufacturers Created tracking numbers for the clearing/redemption house Designed and proofed the verbiage, legal language and barcodes used on each coupon Pushed the coupon to its correct destination (coupon portal, image center for printing)Updated website store locators and other web contentProvided marketing support for internal functions and retail customers

 Help Desk Coordinator (October 2001 – June 2005) Worked with IT programmers, network services staff, and internal and remote customers to resolve computer issues, including hardware and software problems Troubleshooted broadband/dial up issues with remote customer base Assisted in keeping the problem solving database up-to-date Electronic Forms Analyst (November 1999 – October 2001) Forms Automation Specialist (November 1997 – November 1999) Forms Administrative Assistant (October 1995 – November 1997) Assumed increasing responsibilities regarding forms Layout and design of the forms Conversion from paper to electronic format Worked with key business partners to capture form requirements into a smart form