· Provide planning, direction, and leadership to the marketing team by ensuring that the appropriate structures, systems, competencies, and values are developed in order to meet and exceed the goals of the marketing plan.· Develop marketing plans for corporate and product line goals; for strategic market planning, market research programs, field force educational materials, and budget controls.· Strategically plan and direct the dissemination of all communications to target audiences across multiple business lines.· Drive revenue through the coordination of marketing initiatives with targeted audiences, channel partners, and internal and external organizations.· Direct highly productive, in-house creative team, including writers, designers, marketing communication specialists, web developers, and contracted specialists.· Strictly adhere to key marketing performance metrics such as website uptime, program awareness, application and enrollment, as well as website satisfaction and client responsiveness—meeting or exceeding all service-level agreements with continued excellence.· Create project, testing, and full implementation plans for communications and all content quality assurance.· Ensure compliance and legal review, accuracy, and recordkeeping.· Manage corporate and product websites.· Organize stakeholder review of communications.· Support corporate business development and acquisition through implementation of new business plans, proposal development, and new business processes.

· Appointed to drive start-up business from patent stage to eventual, and successful, full entity sale to Johnson & Johnson. · Managed marketing and communication efforts and budgets to achieve and direct the company’s aggressive growth plan in their core, general surgical market as well as expansion into new markets by researching opportunities to broaden the product offering. · Responsible for the development and cohesiveness of website, printed and online educational materials, direct marketing, public relations, trade show activities, and product naming in regard to new product launch initiatives as well as for existing product lines. · Conducted analyses of various products and markets to determine viability, launch strategy, adoption and effectiveness, and direct corporate strategy to those opportunities that maximized revenue and profit growth. · Worked in concert with the sales team to identify and meet existing customer needs and address future endeavors with direct marketing and communicating information back to product research and development. · Managed creative design of all in-house production as well as provided direction to outside agencies and contractors including multi-lingual production of materials.

· Managed marketing and graphic design department staff and projects. Utilized strong graphic design skills to direct printed and electronic materials. Also managed architectural photography and acted as liaison to outside vendors and agencies. Marketing needs included the management of writing, editing, and advertising copy, new business interview preparation and proposal preparation. Implemented customized, project flow and management forms used by company executives. Supported set up of extensive graphics/image library and informational project database system. Responsibilities included strategic planning, business development, budget tracking/adherence, and coordination of all corporate communication.

· Managed artwork needs for promotions, brand management, advertising, and public relations. Design of sell sheets, signage, point-of-purchase displays, packaging, and printed collateral. Handled all printing and output services, including cost estimates and designing within budgets. Coordinated and managed all trade show activity, including creative design for trade show booths. Negotiated and managed a variety of advertising media, outside agencies, and vendors. Directed studio and location photography.

· Designed and produced catalogs for Golf Day, Woodworkers Warehouse, and Post Tool creating every aspect of design and layout. Responsible for production of each catalog as well as advertising and printed materials.

· Organized and managed print shop, graphics department overseeing all aspects of copy, design, and production of printed material, as well as project management and press operation scheduling.

· Completed layouts for corporate identity, hand-drawn mock-ups, newsletters, catalogs, brochures, ads, and typeset materials. Processed artwork files through to film, and performed pre-press.