Diana Groot Email & Phone Number

Mundelein, Il, Us

Rolling Meadows, Il, Us

Morristown, New Jersery, Us

Managing end-to-end product marketing strategies, including research, competitive analysis, value proposition development, and messaging. Leading successful campaigns, including premier thought leadership assets, product enhancements, and go-to-market optimization. Orchestrate cross-team collaboration and established effective partnerships to drive brand-effective marketing plans and business growth.

Northbrook, Il, Us

Lead-gen marketer supporting sales partners in achieving recruitment goals through data-driven, engaging digital and event campaigns. Manage end-to-end planning, creative development, and implementation of integrated national and local lead-generating marketing campaigns.

Northbrook, Il, Us

Develop and execute strategic strategies targeted at driving awareness, brand consideration and interest to efficiently fill the candidate pipelineResponsibilities▪ Manage the planning, creative, development, and implementation of national and local integrated marketing communications to support various programs and strategies▪ Develop and manage impactful content to support a multi-channel content strategy and drive brand advocacy▪ Work cross functionally to gain alignment from senior leaders and stakeholders on marketing efforts▪ Manage internal agency partners to ensure creative and content deliverables are aligning to business goals▪ Support the planning, development, and activation of paid media assets, including static and carousel social units, as well as display units.▪ Deliver innovative and effective initiatives to optimize marketing spend and program ROI for local markets▪ Build and maintain relationships with internal and external business partners

Lisle, Illinois, Us

OverviewSupport the implementation of brand strategy, content, communications and overall day-to-day marketing activities to efficiently grow student enrollmentResponsibilities▪ Implement integrated marketing campaigns by working with cross functional teams, outside agencies and media to execute marketing strategies and business objectives▪ Develop and activate content and communications in paid, owned and earned channels for university-wide initiatives, academic programs, and brand narratives and heritage▪ Manage the review and approval of all University assets to ensure legal and regulatory compliance for use in national, regional and local markets▪ Support the development and strategic planning of marketing communications to drive consumer awareness as the key liaison for United States Olympic Committee (USOC) and Minor League Baseball (MiLB) partnerships▪ Oversee $2.5MM annual partnership and alliance marketing budgetsSpecific Strengths▪ Nimble program implementations supported by mid- and long-range planning▪ Content planning and creative project leadership▪ Brand advocacy and expansion▪ Focus on strategic relationships

Lisle, Illinois, Us

OverviewWorked hand-in-hand with leadership, strategy and academic teams to effectively implement communication programs and branded creativeAccomplishments▪ Supported the development of brand identity and managed the phased plan for enterprise-wide asset rollover associated with brand relaunches▪ Managed creative projects and programs from initiation and briefing through development and delivery▪ Developed expertise in integrated paid media campaigns, branded collateral, digital components, website content and field/location marketing▪ Established a custom suite of digital, print and event marketing assets for USOC athlete audiences, incorporating brand engagement from multiple academic institutions

Lisle, Illinois, Us

OverviewCultivated meaningful relationships and managed day-to-day operations with USOC and MiLB partnersAccomplishments▪ Acted as primary point of contact for athletes, including personal relationship management and guidance throughout their academic and scholarship programs▪ Responsible for athlete appearances, interviews and speeches, including advance work to customize and distribute collateral and other marketing resources▪ Created and maintained the book of business for USOC student athletes enrolled in DeVry degree programs

Lisle, Illinois, Us

OverviewFostered an empowering, motivating environment for advisors to provide student guidance and deliver exceptional performance in support of increased student enrollment and retentionAccomplishments▪ Trained and supervised a team of 12 academic advisors, including performance management and professional development, with 100% retention ▪ Designed and launched a first-of-its-kind mentoring program to assist academic advisors pursuing professional advancement, averaging one colleague promotion per quarter▪ Expanded the academic advising program to encompass the unique needs of 300+ USOC student athletes, acted as primary academic counselor during program kickoff, and established best practices for long-term viability

Masters In Human Resource Management, Business/Human Resource Management

Bsfcs, Hospitality