- Strategic Planning - Successfully developed, implemented, and executed effective marketing strategies across multiple channels to achieve business objectives. - Social Media Management - Effectively managed social media pages on Facebook, Instagram, and LinkedIn, expertly crafting monthly media plans and generating detailed reports.- PPC Advertising - Created Advertising Campaigns on platforms, such as Google, Meta and Linkedin.- Outdoor advertising - Devised and executed successful outdoor advertising strategies, leveraging creative concepts to reach a wider audience and increase brand visibility. - Event Promotion - Led the planning and implementation of full-scale marketing strategies for major events, successfully promoting four high-profile events and exceeding attendance goals.- Email Marketing - Demonstrated expertise in email marketing, generating promotional emails with an impressive 20% open rate and effectively driving customer engagement and sales.- Influencer Marketing - Successfully collaborated with influencers to create compelling content, resulting in a 15% increase in event participants and improved brand reputation.- Website Promotion and SEO Optimization - Content Creation - Produced engaging and compelling digital content for various channels, including product descriptions videos, short animations, and Instagram reels.- Budget Planning - Expertly managed budget planning and execution for both annual and project-specific initiatives, ensuring optimal allocation of resources to achieve key objectives.- Team Collaboration - Skilled in daily communication and collaboration with design and development teams, ensuring seamless integration and execution of marketing campaigns.- Agency Collaboration - Collaborated with agencies on the creation of high-quality video content, playing an integral role in the entire production process, from ideation to post-production, and ensuring successful project delivery.

- Social Media Management - Effectively managed social media pages on Facebook and Instagram, skillfully curating and posting engaging content, and expertly creating and analyzing monthly media plans and reports. - Digital campaigns - Organized and executed successful digital campaigns, including Unity, Ucom Sport Challenge, and uMeter, effectively driving customer engagement and increasing brand awareness - - Landing Page and Quizzes creation - Demonstrated expertise in the creation of engaging landing pages and quizzes, effectively driving lead generation and customer engagement.- Content Creation - Produced compelling product description content for various social media platforms and advertising initiatives, including videos, short animations, and photos, successfully driving customer engagement and boosting brand awareness.

- Product marketing management. Responsible for everything that happens online for PMbet Tanzania, Zambia project and its partners. - Media buying and advertising through different websites and Advertising Networks including Google Ads, finding target audiences and creating and supervising different campaigns, doing A/B testings for better performance - Supervising customer support’s work - Managing pages on different Social Media (Instagram, Facebook, Telegram, Youtube, LinkedIn), responsible for planning/making the posts, stories, etc.- Getting in touch with B2B partners, organizing mutual events- Communicate and keep excellent relationships with developers, customer support and design team- Creating marketing analytics reports using Google Analytics tools and so on.