Versatile marketer with over 7 years of experience in social media marketing, paid media marketing, inbound strategies, consumer journey build, account- based marketing, and recruitment marketing in cross-functional roles.I bring a creative perspective with a data-driven approach to content and feel passionate about marketing with a storytelling approach, get excited about the endless possibilities with video content, and enjoy writing compelling copy.I come from an agency background, currently working as an in-house marketer inthe B2B tech space promoting high-ticket custom software development and digital solutions to Fortune 500 brands.
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Marketing ManagerBrightwing Oct 2023 - PresentTroy, Michigan, UsFrom the day our doors opened in 1973, we’ve had an unshakeable belief that people deserve fulfilling work. That given the right role, culture, and support, everyone can find purpose and success.We handpick clients and candidates to make that vision a reality.Over the last 47 years, building trust and understanding has been at the core of our approach. Because there’s no other way to get at the results that matter: human potential realized. -
Digital Marketing StrategistDetroit Labs Jan 2022 - Oct 2023Detroit, Michigan, UsLead, implement, and collaborate on multi-channel marketing strategies designed to attract and convert an ICP into a paying customer. -
Social Media Marketing SpecialistDetroit Labs Nov 2019 - Dec 2021Detroit, Michigan, UsAs the Social Media Specialist, I'm responsible for crafting our yearly social media strategy in alignment with overall marketing/company goals. I've put content planning processes and templates into place that have allowed our small team to plan ahead be proactive. I lead the content creation process, communicate with stakeholders and subject-matter experts, provide creative direction, and prepare copy to nurture and grow our online community. In addition to getting my weekly pulse on key social metrics, I prepare a quarterly social media report for our team to reflect on what we've done and how we can iterate for the next quarter. Being on a small marketing team means I get to be involved in working on other aspects of our marketing channels such as aid in building email campaigns and drive conversations on inbound marketing strategies. -
Marketing & Business Development ManagerPiximotion Llc Apr 2017 - May 2019Successfully established a social media department and managed a team of five content creators.Designed marketing processes to meet client expectations in a timely manner using communication and project management tools. Crafted social media marketing strategies for clients across healthcare, fitness, real estate, and restaurant spaces. Crafted video scripts for video ads that were distributed across paid channels and eventually a Comcast placement resulting in 20+ million lifetime views. Established and maintained client relationships through excellent customer service, transparency, and results. Generated new business through cold messaging on LinkedIn, Facebook, and Instagram with a 50% closing rate.
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Student AssociateUniversity Of Michigan-Dearborn Nov 2014 - Apr 2017Dearborn, Mi, Us
Diana Kourani Skills
Diana Kourani Education Details
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University Of Michigan-DearbornMarketing
Frequently Asked Questions about Diana Kourani
What company does Diana Kourani work for?
Diana Kourani works for Brightwing
What is Diana Kourani's role at the current company?
Diana Kourani's current role is Marketing Manager at Brightwing.
What schools did Diana Kourani attend?
Diana Kourani attended University Of Michigan-Dearborn.
What skills is Diana Kourani known for?
Diana Kourani has skills like Idea Person, Content Strategy, Social Media, Copywriting, Social Media Marketing.
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