Diana Lee Email & Phone Number

Belgium

Antwerp, Belgium

*Are you looking for marketing that is more than just a series of stand-alone channels and actions?*Looking for marketing to be planned ahead with a minimum of last-minute changes and communications?*Longing for data-driven digital marketing channels that work and offer a transparent Return on Investment?*Is it time for your brand to be created, to be.

United Kingdom

• Strategy and planning at Aston Martin, focusing on consumer and customer insights and market intelligence, focus insights on High-end luxury and HLS automotive category around brand and product perceptions
• Plan and incorporate user engagement, marketing and communication strategy for future product launch and align with market positioning
• Develop and assist in consumer insight research during product launch events in high-end luxury automotive category

Greater New York City Area

• Managed daily DSP operations and programmatic buys for Google products with focus on Google Shopping Express
• Presented reports on weekly conversion metrics and sent campaign optimization recommendations to client and team
• Coordinated with Strategy and Media team on budget allocations and shared internal reporting on campaign pacing and performance
• Consulted and implemented creative rotation strategies across niche markets in Boston, DC, and Chicago

Greater New York City Area

• Manage all programmatic buys for US Moxie accounts (Los Angeles, Atlanta & New York) across various DSPs and industries including CPG, fast-food, telecommunication, and B2B - 8 brands include: Coca-Cola, Verizon FIOS.
• Consult, strategize, and activate programmatic solutions and proposals for mobile, video, and display channels as well as PMP and Direct Buy deals
• Develop and manage campaigns via 9 major DSPs: DBM,The Tradedesk, MediaMath, AOP, AAP, Turn, Videology, Adelphic, and Facebook Business Manager
• Supervise and lead Moxie's offshore analytics team daily on reporting, finance, and performance across 20 campaigns
• Coordinate with Finance and Media team on budget allocations and invoices for all Moxie US programmatic campaigns

Greater New York City Area

• Conducted daily performance analysis and insights for Verizon Wireless and Verizon Fios programmatic buys and plans
• Developed and pitched various strategies and plans to team managers for Verizon Wireless and Fios programmatic campaigns, specific to Private Marketplace opportunities, B2B, Mover and Multi-dweller segments
• Coordinated with team managers in various DSPs to execute, activate and finalize campaigns

Greater New York City Area

• Planned and managed weekly strategy and promotion for 6 online house-brands and digital content within Kmart Fashion
• Coordinated with Media partners, Brand ambassadors, Bloggers, Event team, PR and Publication companies fromplanning to launch of digital campaigns, photo shoots and promotional events
• Briefed creative / design team for online and social media content and lookbooks for Fall/ Winter and Spring collections
• Analyzed market & digital trends and strategic planning for Fall ’14 and Spring ‘15 collections
• Coordinated with UI and UX team to build and implement multiple brand website designs from wireframe to live-launch
• Conducted summary analysis and managed budget & finance system with account director and coordinate inventorylogistics

Champaign, IL

• Manage and administer 550+ members, 28 executive board members of 12 committees, and 4 student-run in-house agencies
• Restructure and supervise the rebranding of the organization, resulting in 20% increase in membership
• Supervise and direct all events, planning, operations, financial status, organizational growth and execution of the organization
• Create and sustain relations with industry professionals by representing the largest AAF student chapter in the nation

Greater Chicago Area

• Managed the telecommunications account, COX, in B2B, broadcast, customer and team with 80+ employees
• Conducted 5 competitive and promotional research on telecommunications market for account and strategy team
• Led and organized 15+ intern members for client’s college campus project and developed a presentation with the campaign strategy
• Developed 3 planning strategies and campaigns for Q3 and Q4 and presented them to the account and strategy team

Champaign, IL

• Created the 1st student advertising agency of Multicultural Programs within AAF Illinois, targeting multicultural organizations
• Developed and sustained new business strategies and structured the agency with 30+ team members
• Assigned clients to 30+ members and developed recruiting strategies through social media, reaching 4,100 audience on Facebook
• Supervised the account, event, and the creative team to ensure successful execution of clients’ events and campaigns

Champaign, IL

• Volunteered and fundraised with a team around campus, raising $48,200+ for Children’s Miracle Network for St. John’s Hospital
• Expanded and created awareness through promotional fundraisers with sponsors from Sam’s Club, P&G, and local restaurants
• Recruited businesses, designed banners and planned advertising strategies through print ads and digital media (Facebook, Twitter)

Greater Chicago Area

• Managed and directly handled the client’s account from donated time and space in media
• Accumulated donated space and time in the national multimedia market (TV, Radio, and Print) for 2012 campaign
• Researched, developed, created, and pitched a new digital/social media campaign to the client
• Presented a digital trends and consumer engagement project to the entire agency and the senior executive teams
• Trained new interns and led the team in organizing 20+ interns’ sports event

Champaign, IL

• 1 of 10 out of pool of 40 applicants, assisted in the development and execution of the Department of Advertising’s program
• Conducted research and created profiles on local areas, 40 high schools, and students in Wisconsin for recruitment of AdCamp
• Planned marketing strategies, events, as well as print and digital advertisements to collaborate with teachers in Midwest

Champaign, IL

• Increased and sustained membership by 83% and created events for member relations between members and exec board members
• Launched and executed the “MultiKinds” event with The Leo Burnett Group to create awareness of multiculturalism on campus
• Conducted a webinar with The San Jose Group to better inform members about multicultural advertising and career opportunities

• Guide mentee and assisted in adjusting to campus life
• Volunteere for media mentor program

Master’S Degree, Business Marketing, Merit

Bachelor Of Science, Advertising, High Honors

Activities and Societies: American Advertising Federation, James Scholar Program, Phi Kappa Phi, lllini Dance Marathon, Phi Eta Sigma.

European History And Anthropology In Fine Arts